Updated and improved text. Added 'Email collection' section.

pages/privacy.html

 title=Privacy Policy
 
 
 <h2 id="general">{{s1 General notes}}</h2>
 
 <p>
   {{s2 The general privacy policy of the Adblock Plus project is to avoid collecting more data than
   is required for the extensions and the AdblockPlus.org website to function correctly.}}
-  {{s3 The data gathered is anonymized if possible and removed when no longer required.}} {{s4 It is
+  {{s3 The data gathered is anonymized, if possible, and removed when no longer required.}} {{s4 It is
   never shared with any third parties.}} {{s5 This policy lists the data that is collected and
   the processing applied to it.}}
 </p>
 
 <h2 id="website">{{s6 AdblockPlus.org website}}</h2>
 
 <h3 id="logs">{{s7 Website logs}}</h3>
 
 <p>
-  {{s8 All requests to the AdblockPlus.org website are recorded in the website logs.}} {{s9 The
-  data stored includes your IP address, time of the request, the web
+  {{s8 All requests to the AdblockPlus.org website are recorded in the website logs.}} {{s9
+  Data stored includes your IP address, the time at which the request was made, the web
   address accessed, the browser identifier and the referring page.}} {{s10 This data is used to
-  generate usage statistics as well as to investigate potential security issues and forum/blog
-  spam.}} {{s11 The detailed logs are retained for a period of 30 days after which only the
+  generate usage statistics as well as to investigate potential security issues and forum or blog
+  spam.}} {{s11 Detailed logs are retained for a period of 30 days, after which only the
   aggregated usage statistics remain.}}
 </p>
 
 <h3 id="ips">{{s12 Stored IP addresses}}</h3>
 
 <p>
   {{s13 The web applications installed on AdblockPlus.org store your IP address when you create a
   forum post, add a blog comment or translate a page.}} {{s14 This allows administrators to
-  address spam content and security breaches effectively.}} {{s15 All stored IP addresses are
+  effectively address spam content and security breaches.}} {{s15 All stored IP addresses are
   removed after 30 days.}}
 </p>
 
 <h3 id="cookies">{{s16 Cookies}}</h3>
 
 <p>
-  {{s17 Several areas of the Adblock Plus website use cookies to recognize logged in users or to store
+  {{s17 Several areas of the Adblock Plus website use cookies to recognize signed in users or to store
   settings.}} {{s18 Cookies are not evaluated in any other manner and are never used to
   track website visitors.}}
 </p>
 
 <h3 id="forum_accounts">{{s19 Forum registration}}</h3>
 
 <p>
-  {{s20 Data entered during forum registration is used to form user's public profile
-  and is therefore visible to other forum visitors.}} {{s21 There are two exceptions:}}
+  {{s20 Data entered during forum registration is used to form the user's public profile
+  and is therefore visible to other forum visitors.}} 
+</p>
+
+<p>
+  {{s21 There are two exceptions:}}
 </p>
 
 <ul>
   <li>
-    {{s22 Passwords go through one-way encryption before being stored on the server.}}
-    {{s23 This means that they cannot be recovered by anybody, even with access to the database.}}
+    {{s22 Passwords go through one-way encryption before they are stored on the server.}}
+    {{s23 This means that they cannot be recovered by anyone, even with access to the database.}}
   </li>
   <li>
     {{s24 Email addresses are only displayed in the public profile if explicitly agreed to.}}
-    {{s25 By default they are only used for the sending of notifications you subscribed to.}}
+    {{s25 By default, they are only used for the sending of notifications to which you subscribed.}}
   </li>
 </ul>
 
 <p>
   {{s26 Registration is not required to participate in the forums.}}
 </p>
 
 <h3 id="blog_comments">{{s27 Blog comments}}</h3>
 
 <p>
-  {{s28 When a comment is added on the <a href="/blog/">Adblock Plus blog</a> an email address can
-  optionally be specified.}} {{s29 Unlike the other fields it is never displayed and
+  {{s28 When a comment is added on the <a href="/blog/">Adblock Plus blog</a>, an email address can be
+  optionally specified.}} {{s29 Unlike the other fields, it is never displayed and
   is only used to notify the comment author about replies.}}
 </p>
 
-<h2 id="abp">{{s30 Adblock Plus extension}}</h2>
+<h2 id="abp">{{s30 Adblock Plus extensions}}</h2>
 
 <h3 id="abp_updates">{{s31 Extension update checks}}</h3>
 
 <p>
   {{s32 Your browser periodically checks for updates of all your extensions including Adblock
   Plus.}} {{s33 Some general information, such as browser version, extension version, operating
   system and your IP address, are transmitted during an update check.}} {{s34 Adblock Plus nightly
-  build updates as well as updates for Adblock Plus on Android and Internet Explorer are handled
-  by AdblockPlus.org website and the data transmitted is subject to
+  build updates, as well as updates for Adblock Plus for Android and Internet Explorer, are handled
+  by the AdblockPlus.org website and the data transmitted is subject to
   <a href="#logs">its privacy policy</a>.}} {{s35 Updates to stable
-  Adblock Plus for Firefox releases are handled by Addons.Mozilla.Org website and are subject
+  Adblock Plus for Firefox releases are handled by the Addons.Mozilla.Org website and are subject
   to the <a href="http://www.mozilla.com/en-US/legal/privacy/firefox-en.html">Firefox Privacy
   Policy</a>.}} {{s36 Updates to stable Adblock Plus for Chrome releases are handled by the
-  Google Web Store website and is subject to the
+  Google Web Store website and are subject to the
   <a href="http://www.google.com/policies/privacy/">Google Privacy Policy</a>.}} {{s37 Updates
   to stable Adblock Plus for Opera releases are handled by the Opera Add-ons website and are
   subject to the <a href="http://www.opera.com/privacy#web">Opera privacy policy</a>.}}
 </p>
 
 <h3 id="abp_subscriptions">{{s38 Subscription downloads}}</h3>
 
 <p>
-  {{s39 If you add filter subscriptions to your Adblock Plus installation the subscription
-  will be requested regularly to retrieve updates.}} {{s40 Every update results in the hosting
+  {{s39 If you add filter subscriptions to your Adblock Plus installation, the subscription
+  will be requested to regularly retrieve updates.}} {{s40 Every update results in the hosting
   website receiving your IP address as well as some general information like your Adblock Plus
   version, browser and browser version.}} {{s41 This data is subject to the privacy policy of the
   website in question.}}
 </p>
 
 <p>
   {{s42 Furthermore, if a subscription download fails on several consecutive occasions, the updated
   address of the filter list is requested from the AdblockPlus.org domain.}} {{s43 The data
-  transmitted includes Adblock Plus version, subscription address, and information about the
+  transmitted includes the Adblock Plus version, subscription address and any information about the
   error encountered.}} {{s44 This data is used to identify issues that have not been reported by
   subscription maintainers and is subject to the usual
   <a href="#logs">AdblockPlus.org privacy policy</a>.}}
 </p>
 
 <h3 id="abp_issue_reporter">{{s45 Issue reporter}}</h3>
 
 <p>
-  {{s46 Adblock Plus for Firefox allows you to send issue reports to be
-  temporarily stored on AdblockPlus.org domain.}} {{s47 These reports contain information
-  required to investigate the issue including Adblock Plus version, browser version,
-  address of the web page where the problem is visible, blockable items on this web page,
+  {{s46 Adblock Plus for Firefox allows you to send issue reports that will be
+  temporarily stored on the AdblockPlus.org domain.}} {{s47 These reports contain information
+  required to investigate the issue including the Adblock Plus version, browser version,
+  address of the web page where the problem is visible, blockable items on the web page,
   matching filters and active subscriptions.}} {{s48 Parameter values are removed from all
   transmitted addresses to avoid unintentionally leaking private information.}} {{s49 It is also
   possible to provide additional information, which may be privacy-sensitive:}}
 </p>
 
 <ul>
   <li>
-    {{s50 Website screenshot provides a scaled-down and color-reduced version of the page
+    {{s50 A website screenshot provides a scaled-down and color-reduced version of the page
     viewed.}} {{s51 It is possible to remove particularly sensitive sections of the page before
     the report is sent.}}
   </li>
   <li>
-    {{s52 Email address is only used to request more information or to update the user on the issue.}}
+    {{s52 The email address is only used to request more information or to update the user on the issue.}}
   </li>
   <li>
-    {{s53 List of installed extensions is necessary for the investigation of conflicts with other
+    {{s53 A list of installed extensions is necessary for the investigation of conflicts with other
     extensions.}}
   </li>
 </ul>
 
 <p>
-  {{s54 The processed reports can only be accessed by somebody who knows their unique address.}}
+  {{s54 The processed reports can only be accessed by an individual who knows their unique address.}}
   {{s55 These addresses are only shared with the maintainers of the filter subscriptions mentioned in
   the report and are unlikely to be found by others unless a link is provided.}} {{s56 All
   reports and their associated data are automatically removed after 30 days.}}
 </p>
 
 <h3 id="abp_notifications">{{s57 Emergency notification}}</h3>
 
 <p>
   {{s58 Recent Adblock Plus versions contain an emergency notification mechanism that allows them to
   notify users about important issues affecting their Adblock Plus installation.}} {{s59 This
   feature requires all Adblock Plus installations to query an address in the AdblockPlus.org
   domain regularly to retrieve the list of active notifications.}} {{s60 This request makes
   your IP address visible to the website and also sends some general information like your Adblock
   Plus version, browser and browser version.}} {{s61 This data allows serving different
   notifications to different clients and is subject to the usual
   <a href="#logs">AdblockPlus.org privacy policy</a>.}}
 </p>
 
-<h3 id="abp_website_requests">{{s62 Further AdblockPlus.org website requests}}</h3>
+<h3 id="abp_website_requests">{{s62 Further requests}}</h3>
 
 <p>
-  {{s63 Adblock Plus may make further requests to the AdblockPlus.org website as required, for
-  example if a documentation link is clicked or if the full list of filter subscriptions needs
+  {{s63 Adblock Plus may make further requests to the AdblockPlus.org website as required. For
+  example, a documentation link is clicked or the full list of filter subscriptions needs
   to be downloaded.}} {{s64 These requests are subject to the usual
   <a href="#logs">AdblockPlus.org privacy policy</a>.}}
 </p>
 
 <h3 id="abp_data">{{s65 Data retention}}</h3>
 
 <p>
   {{s68 Adblock Plus stores some data in
   <a href="{{s68-link http://support.mozilla.com/en-US/kb/Profiles}}">the Firefox profile</a>
   on your computer.}} {{s69 Adblock Plus never transmits this data to any servers, but other
   extensions and services, such as
   <a href="https://services.mozilla.com/privacy-policy/">Firefox Sync</a>,
   may do so.}} {{s70 Most of the data (your preferences, filter subscriptions and custom
   filters) is unobjectionable privacy-wise.}} {{s71 However, filter hit statistics and recent
   issue reports could be used to reconstruct your browsing history.}} {{s72 Adblock Plus treats
   this information identically to how history data is treated by the browser:}} {{s73 this data
   isn't stored if you are using
   <a href="{{s73-link http://support.mozilla.com/en-US/kb/Private+Browsing}}">Private Browsing mode</a>
   and is removed if you choose to clear your browsing history.}}
 </p>
 
 <h2 id="ehh">{{s74 Element Hiding Helper extension}}</h2>
 
 <h3 id="ehh_updates">{{s75 Extension update checks}}</h3>
 
 <p>
-  {{s76 Your browser periodically checks for updates of your extensions including Element Hiding
-  Helper.}} {{s77 Some general information, such as browser version, extension version, operating
+  {{s76 Your browser periodically checks for updates of your extensions including the Element Hiding
+  Helper extension (Firefox-specific).}} {{s77 Some general information, such as browser version, extension version, operating
   system and your IP address, is transmitted during an update check.}} {{s78 Element Hiding Helper nightly
-  build updates are handled by AdblockPlus.org website and the
+  build updates are handled by the AdblockPlus.org website and the
   data transmitted is subject to <a href="#logs">its privacy policy</a>.}} {{s79 Updates to stable
-  releases are handled by Addons.Mozilla.Org website and are subject
+  releases are handled by the Addons.Mozilla.Org website and are subject
   to the <a href="http://www.mozilla.com/en-US/legal/privacy/firefox-en.html">Firefox Privacy
   Policy</a>.}}
 </p>
+
+<h2 id="emailcollection">{{s81 Email collection}}</h2>
+
+<p>
+  {{s82 Some of our webpages host product campaigns that rely on email collection.}} {{s83 For example, you can request a link by email to install Adblock Browser on your mobile
+  device.}} {{s84 We do not use third parties to manage these campaigns. Instead, data that you submit is handled in-house (i.e. turned into an email or used to send the email).}}
+  {{s85 Further, we do not store your email address unless it’s specifically required to execute the related campaign (i.e. email signups for a newsletter or signing up to get notified about a product launch).}}
+  {{s86 In cases where we do store your email address, we only store it for the length of time that is needed to execute the campaign (i.e. once you’ve been notified of the launch).}}
+  {{s87 We will never share or sell your email address, or any other information collected, to any third parties.}}
+</p>