Issue 4037 - Update the user numbers on acceptableads.org

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     <div id="supporters-more">
       <a href="#" id="supporters-more-link">{{s14 Additional organizations}}</a>
     </div>
 
     <span class="emphasized">
       {{s15 want to make the Internet a better place for everyone – by getting rid of obnoxious ads.}}
     </span>
     <p>
-      {{s16 Of course, we understand that advertising is the economic engine that drives the Internet and gives us free websites and great content. But as click-through rates continue to decline, many online advertisements have regrettably become obnoxious and obtrusive and annoying in a desperate effort to be heard. In turn, hundreds of millions of consumers have responded by installing adblockers, which further depresses click-through rates. The vicious cycle worsens.}}
+      {{s16 Of course, we understand that advertising is the economic engine that drives the Internet and gives us free websites and great content. But as click-through rates continue to decline, many online advertisements have regrettably become obnoxious and obtrusive and annoying in a desperate effort to be heard. In turn, hundreds of millions of consumers have responded by installing ad blockers, which further depresses click-through rates. The vicious cycle worsens.}}
     </p>
     <p>
       {{s17 We want to reverse the cycle. We don't hate advertising per se, but nobody wants obtrusive blinking ads and content-obscuring rollovers running amok on their computers and mobile phones. So we have a good compromise; we call it <span class="emphasized">"Acceptable Ads."</span>}}
     </p>
     <h2>{{s18 This is our manifesto:}}</h2>
     <ol>
       <li>
         {{s19 Acceptable Ads are not annoying.}}
@@ -805,17 +805,17 @@
         {{s39 We could be in the library, or on an airplane, or in a meeting … you never know when we're going to click on an ad. So please don't embarrass us with blaring sounds by default. If we want to listen, we'll click.}}
       </p>
       <h2>{{s40 5) Acceptable Ads are appropriate to the site we are on}}</h2>
       <p>
         {{s41 Website publishers need to manage the user experience with the user's benefit in mind: don't let inadvertently selected advertisers harm your brand. Accepting just any kind of ad to be shown on your website might be profitable in the short term, but allowing advertisers to compromise the user experience with obnoxious ads – or even scams – will not pay off in the long run. In short, Acceptable Ads aim to be appropriate to the audience of the site they are displayed on.}}
       </p>
       <h2>{{s42 In summary, Acceptable Ads are the ones we, the users, decide we accept}}</h2>
       <p>
-        {{s43 Why have more than 300 million consumers installed adblocking software on their computers? To stop annoying advertisements! Unfortunately, blocking all ads deprives legitimate websites of critical revenue, and stops perfectly good advertising from being seen. Fortunately, users can whitelist the websites and ad networks that present only Acceptable Ads, which means you can use adblockers selectively to tip the balance in favor of ads that truly inform. You are in control!}}
+        {{s43 Why is Adblock Plus active on over <fix>100</fix> million devices? To stop annoying advertisements! Unfortunately, blocking all ads deprives legitimate websites of critical revenue, and stops perfectly good advertising from being seen. Fortunately, users can whitelist the websites and ad networks that present only Acceptable Ads, which means you can use adblockers selectively to tip the balance in favor of ads that truly inform. You are in control!}}
       </p>
       <p>
         {{s44 With your vote-up of this manifesto, we can encourage advertisers, ad agencies, publishers, websites and their users to come together and support these guidelines for Acceptable Ads. Collectively, we can make the Internet a better place for everyone. We invite you to join us!}}
       </p>
       <p>
         {{s45 Signed, the Members of the Acceptable Ad Coalition:}}
       </p>
       <ul>