Side by Side Diff: pages/acceptable-ads.md
Issue 29541697:
Issue 4771 - Adding a hyperlink to first mention of the word "Ad" on acceptableads.org and adblockp… (Closed)
Base URL: https://hg.adblockplus.org/web.adblockplus.org
Patch Set:
Created Sept. 11, 2017, 11:16 a.m.
| Left: | ||
| Right: |
Use n/p to move between diff chunks;
N/P to move between comments.
« no previous file with comments
|
« no previous file
|
no next file »
|
no next file with comments »
Toggle Intra-line Diffs ('i') | Expand Comments ('e') | Collapse Comments ('c') | Hide Comments ('s')
Toggle Intra-line Diffs ('i') | Expand Comments ('e') | Collapse Comments ('c') | Hide Comments ('s')
| OLD | NEW |
|---|---|
| 1 title=Allowing acceptable ads in Adblock Plus | 1 title=Allowing acceptable ads in Adblock Plus |
| 2 | 2 |
| 3 <head> | 3 <head> |
| 4 <meta content="{{meta-title[Title meta tag content inside head tag] Acceptable Ads - Adblock Plus}}" name="title" /> | 4 <meta content="{{meta-title[Title meta tag content inside head tag] Acceptable Ads - Adblock Plus}}" name="title" /> |
| 5 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" /> | 5 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" /> |
| 6 <meta content="{{meta-title}}" property="og:title" /> | 6 <meta content="{{meta-title}}" property="og:title" /> |
| 7 <meta content="{{meta-description}}" property="og:description" /> | 7 <meta content="{{meta-description}}" property="og:description" /> |
| 8 <style type="text/css"> | 8 <style type="text/css"> |
| 9 .footnote-reference | 9 .footnote-reference |
| 10 { | 10 { |
| (...skipping 24 matching lines...) Expand all Loading... | |
| 35 margin-bottom: 8px; | 35 margin-bottom: 8px; |
| 36 } | 36 } |
| 37 </style> | 37 </style> |
| 38 </head> | 38 </head> |
| 39 | 39 |
| 40 {{ page-under-review[Page under review notice] This page is under review as mana gement of the Acceptable Ads initiative has been transferred to the independent [Acceptable Ads Committee](https://acceptableads.org/). }} | 40 {{ page-under-review[Page under review notice] This page is under review as mana gement of the Acceptable Ads initiative has been transferred to the independent [Acceptable Ads Committee](https://acceptableads.org/). }} |
| 41 {: .alert } | 41 {: .alert } |
| 42 | 42 |
| 43 ## {{about[Section header] What is this about?}} {: #info } | 43 ## {{about[Section header] What is this about?}} {: #info } |
| 44 | 44 |
| 45 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users block ads. Since ads fuel a lot of the content we enjoy for free online, findin g common ground seemed to make sense. We asked our users about this and they ove rwhelmingly agreed.}} | 45 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users block [ads](https://easylist.to/2011/07/11/the-definition-of-advert-and-link-ex change-policy.html). Since ads fuel a lot of the content we enjoy for free onlin e, finding common ground seemed to make sense. We asked our users about this and they overwhelmingly agreed.}} |
| 46 | 46 |
| 47 {{abp-history[Paragraph in "about" section] So starting in 2011, in consultation with [our users](/blog/adblock-plus-user-survey-results-part-0), we decided to propose a compromise. Because we share a vision with the majority of our users t hat not all ads are equally annoying, the Acceptable Ads initiative was created. It allows advertisers and publishers who have agreed to make ads that abide by user-generated criteria to be whitelisted. Users can support this less extreme v ersion of ad blocking by allowing the Acceptable Ads option to remain enabled. T o browse completely ad-free, users can [disable the option](#optout).}} | 47 {{abp-history[Paragraph in "about" section] So starting in 2011, in consultation with [our users](/blog/adblock-plus-user-survey-results-part-0), we decided to propose a compromise. Because we share a vision with the majority of our users t hat not all ads are equally annoying, the Acceptable Ads initiative was created. It allows advertisers and publishers who have agreed to make ads that abide by user-generated criteria to be whitelisted. Users can support this less extreme v ersion of ad blocking by allowing the Acceptable Ads option to remain enabled. T o browse completely ad-free, users can [disable the option](#optout).}} |
| 48 | 48 |
| 49 {{benefit[Text in "about" section] The Acceptable Ads initiative is beneficial b ecause it encourages the ad industry to pursue less intrusive ad formats, thus h aving a positive impact on the Internet as a whole. It also provides us with a [ viable source of revenue](/about#monetization), paid only by larger participants in the Acceptable Ads initiative, which we need in order to be able to administ er and maintain the program and continue development of a free product.}} | 49 {{benefit[Text in "about" section] The Acceptable Ads initiative is beneficial b ecause it encourages the ad industry to pursue less intrusive ad formats, thus h aving a positive impact on the Internet as a whole. It also provides us with a [ viable source of revenue](/about#monetization), paid only by larger participants in the Acceptable Ads initiative, which we need in order to be able to administ er and maintain the program and continue development of a free product.}} |
| 50 | 50 |
| 51 {{our-belive[Paragraph in "about" section] We believe that this initiative is a sustainable middle ground between the user's choice to use ad blockers and the c ontinued need to support free online content with advertisements. In general, an Acceptable Ad is a non-animated ad, clearly labeled as such, that does not inte rrupt reading flow. It is important to note that these criteria try to reflect t he ongoing discussions between our users, publishers, advertisers and us. As [pr eviously announced](https://adblockplus.org/blog/campdavid-nyc), in 2017 eyeo / Adblock Plus transferred management of the Acceptable Ads initiative to an indep endent group of people, the [Acceptable Ads Committee](https://acceptableads.org /).}} | 51 {{our-belive[Paragraph in "about" section] We believe that this initiative is a sustainable middle ground between the user's choice to use ad blockers and the c ontinued need to support free online content with advertisements. In general, an Acceptable Ad is a non-animated ad, clearly labeled as such, that does not inte rrupt reading flow. It is important to note that these criteria try to reflect t he ongoing discussions between our users, publishers, advertisers and us. As [pr eviously announced](https://adblockplus.org/blog/campdavid-nyc), in 2017 eyeo / Adblock Plus transferred management of the Acceptable Ads initiative to an indep endent group of people, the [Acceptable Ads Committee](https://acceptableads.org /).}} |
| 52 | 52 |
| 53 {{fairness-rules[Text in "about" section] To ensure transparency and fairness, t he following rules have and will always apply to everyone without exceptions:}} | 53 {{fairness-rules[Text in "about" section] To ensure transparency and fairness, t he following rules have and will always apply to everyone without exceptions:}} |
| 54 | 54 |
| 55 * {{avoid-criteria[Fairness rule Bullet point in "about" section] Participants c annot pay to avoid the criteria. <strong>Every ad has to comply with the criteri a.</strong>}} | 55 * {{avoid-criteria[Fairness rule Bullet point in "about" section] Participants c annot pay to avoid the criteria. <strong>Every ad has to comply with the criteri a.</strong>}} |
| (...skipping 136 matching lines...) Expand 10 before | Expand all | Expand 10 after Loading... | |
| 192 | 192 |
| 193 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who } | 193 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who } |
| 194 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}} | 194 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}} |
| 195 | 195 |
| 196 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } | 196 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } |
| 197 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}} | 197 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}} |
| 198 | 198 |
| 199 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}} | 199 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}} |
| 200 | 200 |
| 201 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}} | 201 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}} |
| OLD | NEW |
« no previous file with comments
|
« no previous file
|
no next file »
|
no next file with comments »
