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Issue 29785588: Fixes #67 - Remove depricated acceptable ads page styles (Closed) Base URL: https://hg.adblockplus.org/web.adblockplus.org
Patch Set: Created May 19, 2018, 3:26 a.m.
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1 title=Allowing acceptable ads in Adblock Plus 1 title=Allowing acceptable ads in Adblock Plus
2 2
3 <head> 3 <head>
4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" /> 4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" />
5 <meta content="{{meta-description}}" property="og:description" /> 5 <meta content="{{meta-description}}" property="og:description" />
6 <style type="text/css"> 6 <style type="text/css">
7 .footnote-reference
8 {
9 vertical-align: super;
10 font-size: 0.7em;
11 }
12
13 h3,
14 h4
15 {
16 margin-bottom: 0px;
17 }
18
19 h3 + p,
20 h4 + p
21 {
22 margin-top: 5px;
23 }
24
25 img 7 img
26 { 8 {
27 display: block; 9 display: block;
28 margin: 0px auto 30px auto; 10 margin: 0 auto;
29 } 11 }
30 </style> 12 </style>
31 </head> 13 </head>
32 14
33 {{ page-under-review[Page under review notice] This page is under review as mana gement of the Acceptable Ads initiative has been transferred to the independent [Acceptable Ads Committee](https://acceptableads.org/). }} 15 {{ page-under-review[Page under review notice] This page is under review as mana gement of the Acceptable Ads initiative has been transferred to the independent [Acceptable Ads Committee](https://acceptableads.org/). }}
34 {: .alert } 16 {: .alert }
35 17
36 ## {{about[Section header] What is this about?}} {: #info } 18 ## {{about[Section header] What is this about?}} {: #info }
37 19
38 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users block [ads](https://easylist.to/2011/07/11/the-definition-of-advert-and-link-ex change-policy.html). Since ads fuel a lot of the content we enjoy for free onlin e, finding common ground seemed to make sense. We asked our users about this and they overwhelmingly agreed.}} 20 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users block [ads](https://easylist.to/2011/07/11/the-definition-of-advert-and-link-ex change-policy.html). Since ads fuel a lot of the content we enjoy for free onlin e, finding common ground seemed to make sense. We asked our users about this and they overwhelmingly agreed.}}
(...skipping 15 matching lines...) Expand all
54 {{manifesto[Paragraph in "about" section] Do you think this is a good idea? Show your support by signing our [Acceptable Ads Manifesto](https://acceptableads.or g/).}} 36 {{manifesto[Paragraph in "about" section] Do you think this is a good idea? Show your support by signing our [Acceptable Ads Manifesto](https://acceptableads.or g/).}}
55 37
56 ## {{acceptable-ads[Section header] What is an Acceptable Ad?}} {: #criteria } 38 ## {{acceptable-ads[Section header] What is an Acceptable Ad?}} {: #criteria }
57 39
58 {{criteria[Text in "Acceptable Ad" section] Ads that shall be treated as Accepta ble Ads have to comply with the following criteria:}} 40 {{criteria[Text in "Acceptable Ad" section] Ads that shall be treated as Accepta ble Ads have to comply with the following criteria:}}
59 41
60 ### {{general-criteria[Criteria header in "Acceptable Ad" section] General crite ria}} {: #criteria-general } 42 ### {{general-criteria[Criteria header in "Acceptable Ad" section] General crite ria}} {: #criteria-general }
61 43
62 #### {{placement[Text in "General criteria"] Placement}} 44 #### {{placement[Text in "General criteria"] Placement}}
63 45
64 {{placement-criteria[Paragraph in "General criteria"] Ads must not disrupt the u ser's natural reading flow. Such ads must be placed on top, side or below the Pr imary Content <a href="#primary-content" class="footnote-reference">1</a> .}} 46 {{placement-criteria[Paragraph in "General criteria"] Ads must not disrupt the u ser's natural reading flow. Such ads must be placed on top, side or below the Pr imary Content <sup><a href="#primary-content">1</a></sup> .}}
65 47
66 ![{{acceptable-ads-placement-alt[Alternative text for acceptable ads criteria pl acement image (is being shown when the image is not accessible)] Acceptable ads criteria placement}}](/img/acceptable-ads-criteria-placement.png){: height=368px } 48 ![{{acceptable-ads-placement-alt[Alternative text for acceptable ads criteria pl acement image (is being shown when the image is not accessible)] Acceptable ads criteria placement}}](/img/acceptable-ads-criteria-placement.png){: height=368px }
67 49
68 #### {{distiction[Text in "General criteria"] Distinction}} 50 #### {{distiction[Text in "General criteria"] Distinction}}
69 51
70 {{distiction-criteria[Paragraph in "General criteria"] Ads should always be reco gnizable as ads, and distinguishable from all other content (e.g. are not hiding the label, are not misleading users into thinking an ad is part of the primary content). Ads should be clearly marked with the word "advertisement" or its equi valent.}} 52 {{distiction-criteria[Paragraph in "General criteria"] Ads should always be reco gnizable as ads, and distinguishable from all other content (e.g. are not hiding the label, are not misleading users into thinking an ad is part of the primary content). Ads should be clearly marked with the word "advertisement" or its equi valent.}}
71 53
72 ![{{acceptable-ads-label-alt[Alternative text for acceptable ads criteria label image (is being shown when the image is not accessible)] Acceptable ads criteria label}}](/img/acceptable-ads-criteria-label.png){: height=273px } 54 ![{{acceptable-ads-label-alt[Alternative text for acceptable ads criteria label image (is being shown when the image is not accessible)] Acceptable ads criteria label}}](/img/acceptable-ads-criteria-label.png){: height=273px }
73 55
74 #### {{size[Text in "General criteria"] Size}} 56 #### {{size[Text in "General criteria"] Size}}
75 57
76 {{size-criteria[Text in "General criteria"] Individual ad-size requirements depe nd on the placement of the ad:}} 58 {{size-criteria[Text in "General criteria"] Individual ad-size requirements depe nd on the placement of the ad:}}
77 59
78 * {{above-primary-content[Bullet point in "General criteria"] When placed above the primary content, the maximum height of an ad should be 200px.}} 60 * {{above-primary-content[Bullet point in "General criteria"] When placed above the primary content, the maximum height of an ad should be 200px.}}
79 * {{side-primary-content[Bullet point in "General criteria"] When placed on the side of the primary content, the maximum width of an ad should be 350px.}} 61 * {{side-primary-content[Bullet point in "General criteria"] When placed on the side of the primary content, the maximum width of an ad should be 350px.}}
80 * {{below-primary-content[Bullet point in "General criteria"] When placed below the primary content, the maximum height of an ad should be 400px.}} 62 * {{below-primary-content[Bullet point in "General criteria"] When placed below the primary content, the maximum height of an ad should be 400px.}}
81 63
82 {{sufficient-space[Paragraph in "General criteria"] Ads must always leave suffic ient space for the Primary Content on the common screen size of 1366x768 <a href ="#screen-desktop" class="footnote-reference">2</a> for desktop, 360x640 <a href ="#screen-mobile" class="footnote-reference">3</a> for mobile devices and 768x10 24 <a href="#screen-tablets" class="footnote-reference">4</a> for tablets.}} 64 {{sufficient-space[Paragraph in "General criteria"] Ads must always leave suffic ient space for the Primary Content on the common screen size of 1366x768 <sup><a href="#screen-desktop">2</a></sup> for desktop, 360x640 <sup><a href="#screen-m obile">3</a></sup> for mobile devices and 768x1024 <sup><a href="#screen-tablets ">4</a></sup> for tablets.}}
83 65
84 {{total-ad-space[Paragraph in "General criteria"] All ads that are placed above the fold (the portion of the web page visible in the browser window when the pag e first loads under the common screen size), must not occupy in total more than 15 percent of the visible portion of the web page. If placed below the fold, ads must not occupy in total more than 25 percent of the visible portion of the web page.}} 66 {{total-ad-space[Paragraph in "General criteria"] All ads that are placed above the fold (the portion of the web page visible in the browser window when the pag e first loads under the common screen size), must not occupy in total more than 15 percent of the visible portion of the web page. If placed below the fold, ads must not occupy in total more than 25 percent of the visible portion of the web page.}}
85 67
86 ![{{acceptable-ads-percentage-alt[Alternative text for acceptable ads criteria p ercentage image (is being shown when the image is not accessible)] Acceptable ad s criteria percentage}}](/img/acceptable-ads-criteria-percentages.png){: height= 309px } 68 ![{{acceptable-ads-percentage-alt[Alternative text for acceptable ads criteria p ercentage image (is being shown when the image is not accessible)] Acceptable ad s criteria percentage}}](/img/acceptable-ads-criteria-percentages.png){: height= 309px }
87 69
88 ### {{specific-criteria[Criteria header in "Acceptable Ad" section] Specific cri teria}} {: #criteria-specific } 70 ### {{specific-criteria[Criteria header in "Acceptable Ad" section] Specific cri teria}} {: #criteria-specific }
89 #### {{text-ads[Text in "Specific criteria"] Text ads}} 71 #### {{text-ads[Text in "Specific criteria"] Text ads}}
90 {{attention-grab["Text ads" description in "Specific criteria"] Text ads designe d with excessive use of colors and/or other elements to grab attention are not p ermitted.}} 72 {{attention-grab["Text ads" description in "Specific criteria"] Text ads designe d with excessive use of colors and/or other elements to grab attention are not p ermitted.}}
91 73
92 #### {{image-ads[Subheadline in "Specific criteria"] Image ads}} 74 #### {{image-ads[Subheadline in "Specific criteria"] Image ads}}
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105 87
106 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }} 88 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }}
107 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}} 89 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}}
108 90
109 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}} 91 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}}
110 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}} 92 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}}
111 93
112 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable Ads formats? }} 94 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable Ads formats? }}
113 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you r ads displayed on alternative screens, or are you convinced that you have an in novative Acceptable Ads format which doesn't fit the ads outlined above? <a href ="mailto:acceptableads@adblockplus.org">Let us know!</a>}} 95 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you r ads displayed on alternative screens, or are you convinced that you have an in novative Acceptable Ads format which doesn't fit the ads outlined above? <a href ="mailto:acceptableads@adblockplus.org">Let us know!</a>}}
114 96
115 <span class="footnote-reference">1</span> {{primary-content[footnote in "Other A cceptable Ads formats"] The 'Primary Content' is defined as (based on <a href="h ttps://developer.mozilla.org/en-US/docs/Web/HTML/Element/main">Mozilla's descrip tion</a> of the <main\> HTML element): The Primary Content consists of content t hat is directly related to, or expands upon the central topic of a document or t he central functionality of an application. This content should be unique to the document, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search fo rms (unless, of course, the document's main function is a search form).}} 97 <sup>1</sup> {{primary-content[footnote in "Other Acceptable Ads formats"] The ' Primary Content' is defined as (based on <a href="https://developer.mozilla.org/ en-US/docs/Web/HTML/Element/main">Mozilla's description</a> of the <main\> HTML element): The Primary Content consists of content that is directly related to, o r expands upon the central topic of a document or the central functionality of a n application. This content should be unique to the document, excluding any cont ent that is repeated across a set of documents such as sidebars, navigation link s, copyright information, site logos, and search forms (unless, of course, the d ocument's main function is a search form).}}
116 {: #primary-content } 98 {: #primary-content }
117 99
118 <span class="footnote-reference">2</span> {{screen-desktop[footnote in "Other Ac ceptable Ads formats"] The 'common screen size' for desktop is 1366x768, based o n data from <a href="http://gs.statcounter.com/#desktop-resolution-ww-monthly-20 1401-201412">StatCounter</a>.}} 100 <sup>2</sup> {{screen-desktop[footnote in "Other Acceptable Ads formats"] The 'c ommon screen size' for desktop is 1366x768, based on data from <a href="http://g s.statcounter.com/#desktop-resolution-ww-monthly-201401-201412">StatCounter</a>. }}
119 {: #screen-desktop } 101 {: #screen-desktop }
120 102
121 <span class="footnote-reference">3</span> {{screen-mobile[footnote in "Other Acc eptable Ads formats"] The 'common screen size' for mobile is 360x640, based on d ata from <a href="http://gs.statcounter.com/#mobile_resolution-ww-monthly-201401 -201412">StatCounter</a>.}} 103 <sup>3</sup> {{screen-mobile[footnote in "Other Acceptable Ads formats"] The 'co mmon screen size' for mobile is 360x640, based on data from <a href="http://gs.s tatcounter.com/#mobile_resolution-ww-monthly-201401-201412">StatCounter</a>.}}
122 {: #screen-mobile } 104 {: #screen-mobile }
123 105
124 <span class="footnote-reference">4</span> {{screen-tablets[footnote in "Other Ac ceptable Ads formats"] The 'common screen size' for tablets is 768x1024, based o n data from <a href="http://gs.statcounter.com/#tablet-resolution-ww-monthly-201 401-201412">StatCounter</a>.}} 106 <sup>4</sup> {{screen-tablets[footnote in "Other Acceptable Ads formats"] The 'c ommon screen size' for tablets is 768x1024, based on data from <a href="http://g s.statcounter.com/#tablet-resolution-ww-monthly-201401-201412">StatCounter</a>.} }
125 {: #screen-tablets } 107 {: #screen-tablets }
126 108
127 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads } 109 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads }
128 110
129 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }} 111 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }}
130 112
131 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad } 113 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad }
132 114
133 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <a class="footnote-reference" href="#exception">*< /a>, and cannot be considered for inclusion on the whitelist:}} 115 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <sup><a href="#exception">*</a></sup>, and cannot be considered for inclusion on the whitelist:}}
134 116
135 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}} 117 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}}
136 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}} 118 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}}
137 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}} 119 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}}
138 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}} 120 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}}
139 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}} 121 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}}
140 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}} 122 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}}
141 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}} 123 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}}
142 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}} 124 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}}
143 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}} 125 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}}
144 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}} 126 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}}
145 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}} 127 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}}
146 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}} 128 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}}
147 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}} 129 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}}
148 130
149 <span class="footnote-reference">*</span> {{exception[Footnote in "not Acceptabl e Ad" section] Except when the user intentionally interacts with the ad (e.g. cl icks on the ad to see a video ad playing).}} 131 <sup>*</sup> {{exception[Footnote in "not Acceptable Ad" section] Except when th e user intentionally interacts with the ad (e.g. clicks on the ad to see a video ad playing).}}
150 {: #exception } 132 {: #exception }
151 133
152 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d efault } 134 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d efault }
153 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo rtunately, this is the only way to accomplish the goals described above. If the majority of Adblock Plus users have this function activated, advertisers will ha ve the incentive to produce better ads.}} 135 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo rtunately, this is the only way to accomplish the goals described above. If the majority of Adblock Plus users have this function activated, advertisers will ha ve the incentive to produce better ads.}}
154 136
155 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout } 137 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout }
156 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur e at any time:}} 138 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur e at any time:}}
157 139
158 {{disable-chrome[Text in "hate ads" secion] **Chrome, Firefox (ABP version 3), M axthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Un check **Allow some nonintrusive advertising** (Firefox: Allow Acceptable Ads). } } 140 {{disable-chrome[Text in "hate ads" secion] **Chrome, Firefox (ABP version 3), M axthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Un check **Allow some nonintrusive advertising** (Firefox: Allow Acceptable Ads). } }
159 141
(...skipping 29 matching lines...) Expand all
189 171
190 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who } 172 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who }
191 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}} 173 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}}
192 174
193 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } 175 ## {{revenue[Section header] Is there payment involved?}} {: #revenue }
194 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}} 176 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}}
195 177
196 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}} 178 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}}
197 179
198 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}} 180 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}}
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