pages/acceptable-ads.md - Issue 29844604: Fixes #115 - Added mobile section to specific criteria of acceptable ads page

Delta Between Two Patch Sets: pages/acceptable-ads.md

Issue 29844604: Fixes #115 - Added mobile section to specific criteria of acceptable ads page Base URL: https://hg.adblockplus.org/web.adblockplus.org

Left Patch Set: Addressed #2 Created Aug. 16, 2018, 1:37 p.m.

Right Patch Set: Added animated ads footnote Created Aug. 16, 2018, 1:45 p.m.

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1 title=Allowing acceptable ads in Adblock Plus	1 title=Allowing acceptable ads in Adblock Plus

2	2

3 <head>	3 <head>

4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" />	4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" />

5 <meta content="{{meta-description}}" property="og:description" />	5 <meta content="{{meta-description}}" property="og:description" />

6 <style type="text/css">	6 <style type="text/css">

7 img	7 img

8 {	8 {

9 display: block;	9 display: block;

10 margin: 0 auto;	10 margin: 0 auto;

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84 {{search-ads-info["Search ads" description in "Specific criteria"] For search ad s - ads displayed following a user-initiated search query - the criteria differ depending on:}}	84 {{search-ads-info["Search ads" description in "Specific criteria"] For search ad s - ads displayed following a user-initiated search query - the criteria differ depending on:}}

85	85

86 * {{size-requirement}}<br/>{{more-space[Text below bullet point in "Specific cri teria"] Search ads are permitted to be larger and take up additional screen spac e.}}	86 * {{size-requirement}}<br/>{{more-space[Text below bullet point in "Specific cri teria"] Search ads are permitted to be larger and take up additional screen spac e.}}

87	87

88 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }}	88 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }}

89 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}}	89 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}}

90	90

91 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}}	91 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}}

92 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}}	92 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}}

93	93

94 #### {{ mobile-ads-heading[heading] Mobile Ads }}	94 #### {{ mobile-ads-heading[heading] Mobile Ads }} {: #mobile-ads }

95	95

96 ##### {{ mobile-ads-placement-heading[heading] Placement Requirements }}	96 ##### {{ mobile-ads-placement-heading[heading] Placement Requirements }}

97	97

98 - {{ mobile-ads-placement-item-1[list item] Static ad types (e.g. 6x1 banner and 1x1 tile ad) are allowed to be placed anywhere on the mobile page. }}	98 - {{ mobile-ads-placement-item-1[list item] Static ad types (e.g. 6x1 banner and 1x1 tile ad) are allowed to be placed anywhere on the mobile page. }}

99 - {{ mobile-ads-placement-item-2[list item] Small ads (6x1 banner or smaller) ar e allowed to be placed as a sticky ad on the bottom of the screen. Other formats are not allowed to stick. }}	99 - {{ mobile-ads-placement-item-2[list item] Small ads (6x1 banner or smaller) ar e allowed to be placed as a sticky ad on the bottom of the screen. Other formats are not allowed to stick. }}

100 - {{ mobile-ads-placement-item-3[list item] Large ad types (e.g. native tile ads ) are only allowed to be placed under the Primary Content.}} [^1] [^2]	100 - {{ mobile-ads-placement-item-3[list item] Large ad types (e.g. native tile ads ) are only allowed to be placed under the Primary Content.}} [^1] [^2]

101	101

102 ##### {{ mobile-ads-size-heading[heading] Size Requirements }}	102 ##### {{ mobile-ads-size-heading[heading] Size Requirements }}

103	103

104 {{ mobile-ads-size-lead Ads showing on mobile screens are bound to the following size restrictions: }}	104 {{ mobile-ads-size-lead Ads showing on mobile screens are bound to the following size restrictions: }}

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129 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads }	129 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads }

130	130

131 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }}	131 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }}

132	132

133 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad }	133 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad }

134	134

135 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <sup><a href="#exception">*</a></sup>, and cannot be considered for inclusion on the whitelist:}}	135 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <sup><a href="#exception">*</a></sup>, and cannot be considered for inclusion on the whitelist:}}

136	136

137 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}}	137 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}}

138 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}}	138 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}}

139 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}}	139 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads }} [^ 6]

140 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}}	140 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}}

141 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}}	141 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}}

142 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}}	142 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}}

143 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}}	143 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}}

144 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}}	144 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}}

145 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}}	145 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}}

146 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}}	146 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}}

147 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}}	147 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}}

148 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}}	148 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}}

149 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}}	149 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}}

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199	199

200 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}}	200 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}}

201	201

202 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}}	202 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}}

203	203

204 [^1]: {{ footnote-1[footnote] Large ad: any ad >300px height }}	204 [^1]: {{ footnote-1[footnote] Large ad: any ad >300px height }}

205 [^2]: {{ footnote-2[footnote] The 'Primary Content' is defined as (based on [Moz illa's description](https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ma in) of the `<main>` HTML element): The Primary Content consists of content that is directly related to, or expands upon the central topic of a document or the c entral functionality of an application. This content should be unique to the doc ument, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search forms (unless, of course, the document's main function is a search form). }}	205 [^2]: {{ footnote-2[footnote] The 'Primary Content' is defined as (based on [Moz illa's description](https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ma in) of the `<main>` HTML element): The Primary Content consists of content that is directly related to, or expands upon the central topic of a document or the c entral functionality of an application. This content should be unique to the doc ument, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search forms (unless, of course, the document's main function is a search form). }}

206 [^3]: {{ footnote-3[footnote] The visible portion of the webpage is defined as a standard CSS pixel size of [360x512px](https://drive.google.com/file/d/1JGn_-qd lAqMthA6OFImCdpMH7j3OxIFQ/view?usp=sharing) (Samsung Galaxy S7 with the SBrowser ), which is based on the standard viewport of [360x640px](https://deviceatlas.co m/blog/mobile-viewport-size-statistics-2017), but with the OS- and browser UI el ements deducted. }}	206 [^3]: {{ footnote-3[footnote] The visible portion of the webpage is defined as a standard CSS pixel size of [360x512px](https://drive.google.com/file/d/1JGn_-qd lAqMthA6OFImCdpMH7j3OxIFQ/view?usp=sharing) (Samsung Galaxy S7 with the SBrowser ), which is based on the standard viewport of [360x640px](https://deviceatlas.co m/blog/mobile-viewport-size-statistics-2017), but with the OS- and browser UI el ements deducted. }}

207 [^4]: {{ footnote-4[footnote] This means that users can scroll past the primary content and an ad unit served after it can take up the whole screen; but followi ng this ad unit, additional ads cannot be implemented. }}	207 [^4]: {{ footnote-4[footnote] This means that users can scroll past the primary content and an ad unit served after it can take up the whole screen; but followi ng this ad unit, additional ads cannot be implemented. }}

208 [^5]: {{ footnote-5[footnote] From: [Iab New Standard Ad Unit Portfolio (2017)] (https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf ) }}	208 [^5]: {{ footnote-5[footnote] From: [Iab New Standard Ad Unit Portfolio (2017)] (https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf ) }}

	209 [^6]: {{ footnote-6[footnote] With one exception, please see [Mobile Ads](#mobil e-ads). }}

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