first run page redesign

chrome/locale/en-US/firstRun.properties

 firstRun_title=Adblock Plus has been installed
 firstRun_dataCorruptionWarning=Does this page keep showing up? <a>Click here!</a>
-firstRun_acceptableAdsHeadline=Adblock Plus will always block annoying ads
-firstRun_acceptableAdsExplanation=Still, we want to encourage websites using plain and unobtrusive advertising. That's why we have established <a>strict guidelines</a> to identify acceptable ads, and allow these out of the box. You can always <a>disable</a> this if you want to block all ads.
+firstRun_acceptableAdsHeadline=Annoying ads will now be blocked
+firstRun_acceptableAdsExplanation=We'd like to encourage websites to use straightforward, unobtrusive advertising. That's why we've established <a>strict guidelines</a> to identify acceptable ads, which are shown under default settings. If you still want to block every ad you can <a>disable</a> this in a few seconds.
 
 firstRun_toggle_on=ON
 firstRun_toggle_off=OFF
 
-firstRun_features=Adblock Plus can do more than blocking ads
+firstRun_features=Adblock Plus can do more than block ads
 firstRun_feature_malware=Malware Blocking
-firstRun_feature_malware_description=Block domains that are known to be infected by malware to make browsing the internet more secure.
+firstRun_feature_malware_description=Make your browsing more secure by blocking known malware domains.
 firstRun_feature_social=Remove Social Media Buttons
-firstRun_feature_social_description=Remove social media integration such as the Facebook Like button that track your browsing habits.
+firstRun_feature_social_description=Automatically rid your browsing experience of social media buttons, such as the Facebook Like, which appear on web pages and track your behavior.
 firstRun_feature_tracking=Disable Tracking
-firstRun_feature_tracking_description=There are hundreds of ad companies tracking your every move, but you can easily disable all tracking to browse privately.
-firstRun_feature_activate=activate features
+firstRun_feature_tracking_description=Browse privately by disabling tracking - hiding your tracks from ad companies that would track your every move.
+firstRun_feature_show_expanded=activate features
+firstRun_feature_show_overview=show overview
 
+firstRun_share_headline=<a>Give us a hand</a> in making the web a better place
 firstRun_donate=donate
-firstRun_or_tell=or <strong>tell your friends</strong>
+firstRun_donate_label=Support our project
+firstRun_share=Tell your friends
+
+firstRun_contributor_credits=Contributor Credits