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1 title=Acceptable Ads Manifesto | 1 title=Acceptable Ads Manifesto |
2 template=minimal | 2 template=minimal |
3 | 3 |
4 <head> | 4 <head> |
5 <link href="https://acceptableads.org/" rel="canonical"> | 5 <link href="https://acceptableads.org/" rel="canonical"> |
6 <meta content="website" property="og:type"> | 6 <meta content="website" property="og:type"> |
7 <meta content="https://acceptableads.org/images/manifesto/acceptable-ads-manifes
to-share.png?a=show" property="og:image"> | 7 <meta content="https://acceptableads.org/images/manifesto/acceptable-ads-manifes
to-share.png?a=show" property="og:image"> |
8 <meta content="https://acceptableads.org/" property="og:url"> | 8 <meta content="https://acceptableads.org/" property="og:url"> |
9 <meta content="3deBAaPY4M2OuOe576R36TC28S5svlfRRsdaGS6WCXg" name="google-site-ve
rification"> | 9 <meta content="3deBAaPY4M2OuOe576R36TC28S5svlfRRsdaGS6WCXg" name="google-site-ve
rification"> |
10 <meta charset="utf-8"> | 10 <meta charset="utf-8"> |
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732 </div> | 732 </div> |
733 | 733 |
734 <div id="supporters-more"> | 734 <div id="supporters-more"> |
735 <a href="#" id="supporters-more-link">{{s14 Additional organizations}}</a> | 735 <a href="#" id="supporters-more-link">{{s14 Additional organizations}}</a> |
736 </div> | 736 </div> |
737 | 737 |
738 <span class="emphasized"> | 738 <span class="emphasized"> |
739 {{s15 want to make the Internet a better place for everyone – by getting r
id of obnoxious ads.}} | 739 {{s15 want to make the Internet a better place for everyone – by getting r
id of obnoxious ads.}} |
740 </span> | 740 </span> |
741 <p> | 741 <p> |
742 {{s16 Of course, we understand that advertising is the economic engine tha
t drives the Internet and gives us free websites and great content. But as click
-through rates continue to decline, many online advertisements have regrettably
become obnoxious and obtrusive and annoying in a desperate effort to be heard. I
n turn, hundreds of millions of consumers have responded by installing adblocker
s, which further depresses click-through rates. The vicious cycle worsens.}} | 742 {{s16 Of course, we understand that advertising is the economic engine tha
t drives the Internet and gives us free websites and great content. But as click
-through rates continue to decline, many online advertisements have regrettably
become obnoxious and obtrusive and annoying in a desperate effort to be heard. I
n turn, hundreds of millions of consumers have responded by installing ad blocke
rs, which further depresses click-through rates. The vicious cycle worsens.}} |
743 </p> | 743 </p> |
744 <p> | 744 <p> |
745 {{s17 We want to reverse the cycle. We don't hate advertising per se, but
nobody wants obtrusive blinking ads and content-obscuring rollovers running amok
on their computers and mobile phones. So we have a good compromise; we call it
<span class="emphasized">"Acceptable Ads."</span>}} | 745 {{s17 We want to reverse the cycle. We don't hate advertising per se, but
nobody wants obtrusive blinking ads and content-obscuring rollovers running amok
on their computers and mobile phones. So we have a good compromise; we call it
<span class="emphasized">"Acceptable Ads."</span>}} |
746 </p> | 746 </p> |
747 <h2>{{s18 This is our manifesto:}}</h2> | 747 <h2>{{s18 This is our manifesto:}}</h2> |
748 <ol> | 748 <ol> |
749 <li> | 749 <li> |
750 {{s19 Acceptable Ads are not annoying.}} | 750 {{s19 Acceptable Ads are not annoying.}} |
751 </li> | 751 </li> |
752 <li> | 752 <li> |
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803 <h2>{{s38 4) Acceptable Ads are effective without shouting at us}}</h2> | 803 <h2>{{s38 4) Acceptable Ads are effective without shouting at us}}</h2> |
804 <p> | 804 <p> |
805 {{s39 We could be in the library, or on an airplane, or in a meeting … y
ou never know when we're going to click on an ad. So please don't embarrass us w
ith blaring sounds by default. If we want to listen, we'll click.}} | 805 {{s39 We could be in the library, or on an airplane, or in a meeting … y
ou never know when we're going to click on an ad. So please don't embarrass us w
ith blaring sounds by default. If we want to listen, we'll click.}} |
806 </p> | 806 </p> |
807 <h2>{{s40 5) Acceptable Ads are appropriate to the site we are on}}</h2> | 807 <h2>{{s40 5) Acceptable Ads are appropriate to the site we are on}}</h2> |
808 <p> | 808 <p> |
809 {{s41 Website publishers need to manage the user experience with the use
r's benefit in mind: don't let inadvertently selected advertisers harm your bran
d. Accepting just any kind of ad to be shown on your website might be profitable
in the short term, but allowing advertisers to compromise the user experience w
ith obnoxious ads – or even scams – will not pay off in the long run. In short,
Acceptable Ads aim to be appropriate to the audience of the site they are displa
yed on.}} | 809 {{s41 Website publishers need to manage the user experience with the use
r's benefit in mind: don't let inadvertently selected advertisers harm your bran
d. Accepting just any kind of ad to be shown on your website might be profitable
in the short term, but allowing advertisers to compromise the user experience w
ith obnoxious ads – or even scams – will not pay off in the long run. In short,
Acceptable Ads aim to be appropriate to the audience of the site they are displa
yed on.}} |
810 </p> | 810 </p> |
811 <h2>{{s42 In summary, Acceptable Ads are the ones we, the users, decide we
accept}}</h2> | 811 <h2>{{s42 In summary, Acceptable Ads are the ones we, the users, decide we
accept}}</h2> |
812 <p> | 812 <p> |
813 {{s43 Why have more than 300 million consumers installed adblocking soft
ware on their computers? To stop annoying advertisements! Unfortunately, blockin
g all ads deprives legitimate websites of critical revenue, and stops perfectly
good advertising from being seen. Fortunately, users can whitelist the websites
and ad networks that present only Acceptable Ads, which means you can use adbloc
kers selectively to tip the balance in favor of ads that truly inform. You are i
n control!}} | 813 {{s43 Why is Adblock Plus active on over <fix>100</fix> million devices?
To stop annoying advertisements! Unfortunately, blocking all ads deprives legit
imate websites of critical revenue, and stops perfectly good advertising from be
ing seen. Fortunately, users can whitelist the websites and ad networks that pre
sent only Acceptable Ads, which means you can use adblockers selectively to tip
the balance in favor of ads that truly inform. You are in control!}} |
814 </p> | 814 </p> |
815 <p> | 815 <p> |
816 {{s44 With your vote-up of this manifesto, we can encourage advertisers,
ad agencies, publishers, websites and their users to come together and support
these guidelines for Acceptable Ads. Collectively, we can make the Internet a be
tter place for everyone. We invite you to join us!}} | 816 {{s44 With your vote-up of this manifesto, we can encourage advertisers,
ad agencies, publishers, websites and their users to come together and support
these guidelines for Acceptable Ads. Collectively, we can make the Internet a be
tter place for everyone. We invite you to join us!}} |
817 </p> | 817 </p> |
818 <p> | 818 <p> |
819 {{s45 Signed, the Members of the Acceptable Ad Coalition:}} | 819 {{s45 Signed, the Members of the Acceptable Ad Coalition:}} |
820 </p> | 820 </p> |
821 <ul> | 821 <ul> |
822 <li> | 822 <li> |
823 reddit | 823 reddit |
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946 </li> | 946 </li> |
947 <li> | 947 <li> |
948 <a href="mailto:info@adblockplus.org">{{s66 Contact us}}</a> | 948 <a href="mailto:info@adblockplus.org">{{s66 Contact us}}</a> |
949 </li> | 949 </li> |
950 <li> | 950 <li> |
951 <a href="https://adblockplus.org/blog/" target="_blank">{{s67 Keep up wi
th the latest}}</a> | 951 <a href="https://adblockplus.org/blog/" target="_blank">{{s67 Keep up wi
th the latest}}</a> |
952 </li> | 952 </li> |
953 </ul> | 953 </ul> |
954 </div> | 954 </div> |
955 </footer> | 955 </footer> |
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