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1 As a publisher you might recognize a difference between page impressions and ad
impressions on your website. This could be a result of visitors to your website
that rejected to see your ads due to privacy or other concerns. While there are
many ways for them to achieve this, Adblock Plus is the only solution that offer
s its users an optional predefined whitelist and equally publishers a way to dyn
amically adjust their advertising to a level that is again acceptable to such us
ers when they visit your websites. When acceptable ads are enabled by the Adbloc
k Plus users, certain forms of advertising will be shown to them if the ads comp
ly with the strict Acceptable Ads criteria. Such ads need to be manually added t
o the whitelist by Eyeo as there is no automatic way to review that. As a publis
her you might want to apply to get whitelisted. | 1 As a publisher you might recognize a difference between page impressions and ad
impressions on your website. This could be a result of visitors to your website
that rejected to see your ads due to privacy or other concerns. While there are
many ways for them to achieve this, Adblock Plus is the only solution that offer
s its users an optional predefined whitelist and equally publishers a way to dyn
amically adjust their advertising to a level that is again acceptable to such us
ers when they visit your websites. When acceptable ads are enabled by the Adbloc
k Plus users, certain forms of advertising will be shown to them if the ads comp
ly with the strict Acceptable Ads criteria. Such ads need to be manually added t
o the whitelist by eyeo as there is no automatic way to review that. As a publis
her you might want to apply to get whitelisted. |
2 | 2 |
3 **Filling out an application:** | 3 **Filling out an application:** |
4 | 4 |
5 You can do this by filling out [this form](https://eyeo.com/acceptable-ads-appl
ication.html). We will check your website individually and see which ads are mos
t suitable for whitelisting. Please keep in mind that we determine this by check
ing your ads against our Acceptable Ads criteria. These criteria were developed
with our users, and in order to participate in Acceptable Ads the ads in questio
n must be in line with them. During your application we will also mutually deter
mine the level of required support services. | 5 You can do this by filling out [this form](https://eyeo.com/acceptable-ads-appl
ication.html). We will check your website individually and see which ads are mos
t suitable for whitelisting. Please keep in mind that we determine this by check
ing your ads against our Acceptable Ads criteria. These criteria were developed
with our users, and in order to participate in Acceptable Ads the ads in questio
n must be in line with them. During your application we will also mutually deter
mine the level of required support services. |
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