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|   1 title=About | The Acceptable Ads Committee |   1 title=About | The Acceptable Ads Committee | 
|   2 description=The Acceptable Ads Committee creates new and exceptional ad standard
    s that improve the user experience for ad-blocking users while, just as importan
    tly, delivering real value to content publishers and online advertisers |   2 description=The Acceptable Ads Committee creates new and exceptional ad standard
    s that improve the user experience for ad-blocking users while, just as importan
    tly, delivering real value to content publishers and online advertisers | 
|   3 custom=1 |   3 custom=1 | 
|   4 breadcrumb=Committee |   4 breadcrumb=Committee | 
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|  26 <div class="container p-b-xl" markdown="1"> |  26 <div class="container" markdown="1"> | 
|  27 # {{aac-heading[Page Heading] Acceptable Ads Committee}} |  27 # {{aac-heading[Page Heading] Acceptable Ads Committee}} | 
|  28  |  28  | 
 |  29 --- | 
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 |  31 <div class="p-container" markdown="1"> | 
|  29 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
    eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
    endent committee made up of eleven stakeholders who represent three distinct coa
    litions: User Advocates Coalition (digital rights organization, ad-block user), 
    For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
     / content creator) and the Expert Coalition (user agent, creative agent, resear
    cher / academia). This committee, aptly called the Acceptable Ads Committee, has
     full control over the Acceptable Ads initiative, including what’s deemed accept
    able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
    t/criteria).}} |  32 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
    eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
    endent committee made up of eleven stakeholders who represent three distinct coa
    litions: User Advocates Coalition (digital rights organization, ad-block user), 
    For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
     / content creator) and the Expert Coalition (user agent, creative agent, resear
    cher / academia). This committee, aptly called the Acceptable Ads Committee, has
     full control over the Acceptable Ads initiative, including what’s deemed accept
    able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
    t/criteria).}} | 
|  30  |  33  | 
|  31 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
    imple: create new and exceptional ad standards that improve the user experience 
    for ad-blocking users while, just as importantly, delivering real value to conte
    nt publishers and online advertisers.}} |  34 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
    imple: create new and exceptional ad standards that improve the user experience 
    for ad-blocking users while, just as importantly, delivering real value to conte
    nt publishers and online advertisers.}} | 
|  32 </div> |  35 </div> | 
|  33  |  36  | 
 |  37 </div> | 
 |  38  | 
|  34 <? include blog/recent-aac ?> |  39 <? include blog/recent-aac ?> | 
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