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1 title=About | The Acceptable Ads Committee | 1 title=About | The Acceptable Ads Committee |
2 description=The Acceptable Ads Committee creates new and exceptional ad standard
s that improve the user experience for ad-blocking users while, just as importan
tly, delivering real value to content publishers and online advertisers | 2 description=The Acceptable Ads Committee creates new and exceptional ad standard
s that improve the user experience for ad-blocking users while, just as importan
tly, delivering real value to content publishers and online advertisers |
3 custom=1 | 3 custom=1 |
4 breadcrumb=Committee | 4 breadcrumb=Committee |
5 | 5 |
6 <style> | 6 <style> |
7 .card h3 | 7 .card h3 |
8 { | 8 { |
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25 | 25 |
26 <div class="container p-b-xl" markdown="1"> | 26 <div class="container" markdown="1"> |
27 # {{aac-heading[Page Heading] Acceptable Ads Committee}} | 27 # {{aac-heading[Page Heading] Acceptable Ads Committee}} |
28 | 28 |
| 29 --- |
| 30 |
| 31 <div class="p-container" markdown="1"> |
29 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
endent committee made up of eleven stakeholders who represent three distinct coa
litions: User Advocates Coalition (digital rights organization, ad-block user),
For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
/ content creator) and the Expert Coalition (user agent, creative agent, resear
cher / academia). This committee, aptly called the Acceptable Ads Committee, has
full control over the Acceptable Ads initiative, including what’s deemed accept
able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
t/criteria).}} | 32 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
endent committee made up of eleven stakeholders who represent three distinct coa
litions: User Advocates Coalition (digital rights organization, ad-block user),
For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
/ content creator) and the Expert Coalition (user agent, creative agent, resear
cher / academia). This committee, aptly called the Acceptable Ads Committee, has
full control over the Acceptable Ads initiative, including what’s deemed accept
able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
t/criteria).}} |
30 | 33 |
31 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
imple: create new and exceptional ad standards that improve the user experience
for ad-blocking users while, just as importantly, delivering real value to conte
nt publishers and online advertisers.}} | 34 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
imple: create new and exceptional ad standards that improve the user experience
for ad-blocking users while, just as importantly, delivering real value to conte
nt publishers and online advertisers.}} |
32 </div> | 35 </div> |
33 | 36 |
| 37 </div> |
| 38 |
34 <? include blog/recent-aac ?> | 39 <? include blog/recent-aac ?> |
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