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1 title=About | The Acceptable Ads Committee | 1 title=About | The Acceptable Ads Committee |
2 description=The Acceptable Ads Committee creates new and exceptional ad standard
s that improve the user experience for ad-blocking users while, just as importan
tly, delivering real value to content publishers and online advertisers | 2 description=The Acceptable Ads Committee creates new and exceptional ad standard
s that improve the user experience for ad-blocking users while, just as importan
tly, delivering real value to content publishers and online advertisers |
3 custom=1 | 3 custom=1 |
4 breadcrumb=Committee | 4 breadcrumb=Committee |
5 | 5 |
6 <style> | |
7 .card h3 | |
8 { | |
9 height: 90px; /* Using fixed height until #4961 is resolved. */ | |
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11 | |
12 @media (max-width: 1139px) | |
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14 .card h3 | |
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16 height: auto; | |
17 } | |
18 | |
19 .group-4 > .card | |
20 { | |
21 width: 100%; | |
22 } | |
23 } | |
24 </style> | |
25 | |
26 <div class="container p-b-xl" markdown="1"> | 6 <div class="container p-b-xl" markdown="1"> |
27 # {{aac-heading[Page Heading] Acceptable Ads Committee}} | 7 # {{aac-heading[Page Heading] Acceptable Ads Committee}} |
28 | 8 |
29 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
endent committee made up of eleven stakeholders who represent three distinct coa
litions: User Advocates Coalition (digital rights organization, ad-block user),
For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
/ content creator) and the Expert Coalition (user agent, creative agent, resear
cher / academia). This committee, aptly called the Acceptable Ads Committee, has
full control over the Acceptable Ads initiative, including what’s deemed accept
able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
t/criteria).}} | 9 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
endent committee made up of eleven stakeholders who represent three distinct coa
litions: User Advocates Coalition (digital rights organization, ad-block user),
For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
/ content creator) and the Expert Coalition (user agent, creative agent, resear
cher / academia). This committee, aptly called the Acceptable Ads Committee, has
full control over the Acceptable Ads initiative, including what’s deemed accept
able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
t/criteria).}} |
30 | 10 |
31 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
imple: create new and exceptional ad standards that improve the user experience
for ad-blocking users while, just as importantly, delivering real value to conte
nt publishers and online advertisers.}} | 11 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
imple: create new and exceptional ad standards that improve the user experience
for ad-blocking users while, just as importantly, delivering real value to conte
nt publishers and online advertisers.}} |
32 </div> | 12 </div> |
33 | 13 |
34 <? include blog/recent-aac ?> | 14 <? include blog/recent-aac ?> |
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