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| 1 title=About | The Acceptable Ads Committee | 1 title=About | The Acceptable Ads Committee | 
| 2 description=The Acceptable Ads Committee creates new and exceptional ad standard
    s that improve the user experience for ad-blocking users while, just as importan
    tly, delivering real value to content publishers and online advertisers | 2 description=The Acceptable Ads Committee creates new and exceptional ad standard
    s that improve the user experience for ad-blocking users while, just as importan
    tly, delivering real value to content publishers and online advertisers | 
| 3 custom=1 | 3 custom=1 | 
| 4 breadcrumb=Committee | 4 breadcrumb=Committee | 
| 5 | 5 | 
| 6 <style> |  | 
| 7 .card h3 |  | 
| 8 { |  | 
| 9   height: 180px; /* Using fixed height until #4961 is resolved. */ |  | 
| 10 } |  | 
| 11 |  | 
| 12 @media (max-width: 1139px) |  | 
| 13 { |  | 
| 14   .card h3 |  | 
| 15   { |  | 
| 16     height: auto; |  | 
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| 19   .group-4 > .card |  | 
| 20   { |  | 
| 21     width: 100%; |  | 
| 22   } |  | 
| 23 } |  | 
| 24 </style> |  | 
| 25 |  | 
| 26 <div class="container p-b-xl" markdown="1"> | 6 <div class="container p-b-xl" markdown="1"> | 
| 27 # {{aac-heading[Page Heading] Acceptable Ads Committee}} | 7 # {{aac-heading[Page Heading] Acceptable Ads Committee}} | 
| 28 | 8 | 
| 29 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
    eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
    endent committee made up of eleven stakeholders who represent three distinct coa
    litions: User Advocates Coalition (digital rights organization, ad-block user), 
    For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
     / content creator) and the Expert Coalition (user agent, creative agent, resear
    cher / academia). This committee, aptly called the Acceptable Ads Committee, has
     full control over the Acceptable Ads initiative, including what’s deemed accept
    able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
    t/criteria).}} | 9 {{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>, <fix>
    eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to an indep
    endent committee made up of eleven stakeholders who represent three distinct coa
    litions: User Advocates Coalition (digital rights organization, ad-block user), 
    For Profit Coalition (advertiser, advertising agency, ad-tech company, publisher
     / content creator) and the Expert Coalition (user agent, creative agent, resear
    cher / academia). This committee, aptly called the Acceptable Ads Committee, has
     full control over the Acceptable Ads initiative, including what’s deemed accept
    able by defining the [Acceptable Ads criteria](https://acceptableads.com/en/abou
    t/criteria).}} | 
| 30 | 10 | 
| 31 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
    imple: create new and exceptional ad standards that improve the user experience 
    for ad-blocking users while, just as importantly, delivering real value to conte
    nt publishers and online advertisers.}} | 11 {{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's goal is s
    imple: create new and exceptional ad standards that improve the user experience 
    for ad-blocking users while, just as importantly, delivering real value to conte
    nt publishers and online advertisers.}} | 
| 32 </div> | 12 </div> | 
| 33 | 13 | 
| 34 <? include blog/recent-aac ?> | 14 <? include blog/recent-aac ?> | 
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