| OLD | NEW | 
 | (Empty) | 
|   1 title=Welcome to the new Acceptable Ads blog! |  | 
|   2 description=A welcome post for this blog, the new home for all news about the fu
    ture of online ads. |  | 
|   3 featured_img_url=/img/png/blog/acceptable-ads-experience.png |  | 
|   4 featured_alt=A better experience for everyone |  | 
|   5 author=Ben Williams |  | 
|   6 parent=blog/index |  | 
|   7 committee=false |  | 
|   8 published_date=2017-03-14 |  | 
|   9 template=blog-entry |  | 
|  10 breadcrumb=Welcome |  | 
|  11  |  | 
|  12 Welcome! This is the very first post on a blog that will document the future of 
    online advertising. These electronic pages will be devoted to the future of the 
    Acceptable Ads initiative, including the [Acceptable Ads Certification Tool](htt
    ps://acceptableads.com/en/tool-certification/), set to launch later this year, t
    he Acceptable Ads Committee, which will take over the standards behind the Accep
    table Ads initiative, and more. |  | 
|  13  |  | 
|  14 We at Adblock Plus/eyeo began the Acceptable Ads initiative in 2011 to keep user
    s in control of their online experience, while assuring that the web stayed fair
     and profitable. |  | 
|  15 In the intervening period, that initiative has grown up; and as we prepare to se
    nd it out into the wide world, this blog will be your primary spot to learn abou
    t its development. |  | 
|  16  |  | 
|  17 At first this space will have two primary directions – the Acceptable Ads Commit
    tee and the Acceptable Ads Certification Tool – but it will surely expand to inc
    lude other topics and threads. It is important to note that while some of its co
    ntent will be penned by authors within eyeo, Adblock Plus and other ad blockers 
    who believe in the principle of partial ad blocking, there will likely be additi
    onal content from authors across the online ads landscape. For instance, when we
     hand over control of the Acceptable Ads criteria to an independent committee, t
    hat committee’s members will create the content for all posts in the committee-r
    elated thread. |  | 
|  18  |  | 
|  19 How it develops beyond these two early focal points is anyone’s guess. But what 
    we know now is that the amount of ad blockers, who are seeking to shift the bala
    nce from scorched-earth, absolutist ad blocking to the balanced approach champio
    ned by partial ad blocking, is growing. We also know that mobile ad blocking, hu
    ge in parts of Asia, is set to take Europe and North America by storm. So whatev
    er these pages hold, you can be sure that they will be meaningful, insightful an
    d on hopefully already a few steps ahead of what’s coming next. |  | 
|  20  |  | 
|  21 Talk real soon ;) |  | 
| OLD | NEW |