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|   1 title=About | The Acceptable Ads Committee |   1 title=About | The Acceptable Ads Committee | 
|   2 description=The Acceptable Ads Committee creates new and exceptional ad standard
    s that improve the user experience for ad-blocking users while, just as importan
    tly, delivering real value to content publishers and online advertisers |   2 description=The Acceptable Ads Committee creates new and exceptional ad standard
    s that improve the user experience for ad-blocking users while, just as importan
    tly, delivering real value to content publishers and online advertisers | 
|   3 custom=1 |   3 custom=1 | 
|   4 breadcrumb=Committee |   4 breadcrumb=Committee | 
|   5  |   5  | 
|   6 <style> |   6 <style> | 
|   7   .card h3 |   7   .card h3 | 
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|  25 </style> |  25 </style> | 
|  26  |  26  | 
|  27 <div class="container"> |  27 <div class="container"> | 
|  28   <h1>{{aac-heading[Page Heading] Acceptable Ads Committee}}</h1> |  28   <h1>{{aac-heading[Page Heading] Acceptable Ads Committee}}</h1> | 
|  29   <hr /> |  29   <hr /> | 
|  30   <div class="section"> |  30   <div class="section"> | 
|  31     <p>{{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>
    , <fix>eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to a
    n independent committee made up of eleven stakeholders who represent three disti
    nct coalitions: User Advocates Coalition (digital rights organization, ad-block 
    user), For Profit Coalition (advertiser, advertising agency, ad-tech company, pu
    blisher / content creator) and the Expert Coalition (user agent, creative agent,
     researcher / academia). This committee, aptly called the Acceptable Ads Committ
    ee, has full control over the Acceptable Ads initiative, including what’s deemed
     acceptable by defining the Acceptable Ads criteria. }}</p> |  31     <p>{{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>
    , <fix>eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to a
    n independent committee made up of eleven stakeholders who represent three disti
    nct coalitions: User Advocates Coalition (digital rights organization, ad-block 
    user), For Profit Coalition (advertiser, advertising agency, ad-tech company, pu
    blisher / content creator) and the Expert Coalition (user agent, creative agent,
     researcher / academia). This committee, aptly called the Acceptable Ads Committ
    ee, has full control over the Acceptable Ads initiative, including what’s deemed
     acceptable by defining the Acceptable Ads criteria. }}</p> | 
|  32     <p>{{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's go
    al is simple: create new and exceptional ad standards that improve the user expe
    rience for ad-blocking users while, just as importantly, delivering real value t
    o content publishers and online advertisers. }}</p> |  32     <p>{{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's go
    al is simple: create new and exceptional ad standards that improve the user expe
    rience for ad-blocking users while, just as importantly, delivering real value t
    o content publishers and online advertisers. }}</p> | 
|  33   </div> |  33   </div> | 
|  34 </div> |  34 </div> | 
|  35  |  | 
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