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1 title=About | The Acceptable Ads Committee | 1 title=About | The Acceptable Ads Committee |
2 description=The Acceptable Ads Committee creates new and exceptional ad standard
s that improve the user experience for ad-blocking users while, just as importan
tly, delivering real value to content publishers and online advertisers | 2 description=The Acceptable Ads Committee creates new and exceptional ad standard
s that improve the user experience for ad-blocking users while, just as importan
tly, delivering real value to content publishers and online advertisers |
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4 breadcrumb=Committee | 4 breadcrumb=Committee |
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27 <div class="container"> | 27 <div class="container"> |
28 <h1>{{aac-heading[Page Heading] Acceptable Ads Committee}}</h1> | 28 <h1>{{aac-heading[Page Heading] Acceptable Ads Committee}}</h1> |
29 <hr /> | 29 <hr /> |
30 <div class="section"> | 30 <div class="section"> |
31 <p>{{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>
, <fix>eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to a
n independent committee made up of eleven stakeholders who represent three disti
nct coalitions: User Advocates Coalition (digital rights organization, ad-block
user), For Profit Coalition (advertiser, advertising agency, ad-tech company, pu
blisher / content creator) and the Expert Coalition (user agent, creative agent,
researcher / academia). This committee, aptly called the Acceptable Ads Committ
ee, has full control over the Acceptable Ads initiative, including what’s deemed
acceptable by defining the Acceptable Ads criteria. }}</p> | 31 <p>{{aac-paragraph1[Acceptable Ads Committee Paragraph 1] In <fix>2017</fix>
, <fix>eyeo GmbH</fix> handed over control of the Acceptable Ads initiative to a
n independent committee made up of eleven stakeholders who represent three disti
nct coalitions: User Advocates Coalition (digital rights organization, ad-block
user), For Profit Coalition (advertiser, advertising agency, ad-tech company, pu
blisher / content creator) and the Expert Coalition (user agent, creative agent,
researcher / academia). This committee, aptly called the Acceptable Ads Committ
ee, has full control over the Acceptable Ads initiative, including what’s deemed
acceptable by defining the Acceptable Ads criteria. }}</p> |
32 <p>{{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's go
al is simple: create new and exceptional ad standards that improve the user expe
rience for ad-blocking users while, just as importantly, delivering real value t
o content publishers and online advertisers. }}</p> | 32 <p>{{aac-paragraph2[Acceptable Ads Committee Paragraph 2] The committee's go
al is simple: create new and exceptional ad standards that improve the user expe
rience for ad-blocking users while, just as importantly, delivering real value t
o content publishers and online advertisers. }}</p> |
33 </div> | 33 </div> |
34 </div> | 34 </div> |
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