OLD | NEW |
1 title=Allowing acceptable ads in Adblock Plus | 1 title=Allowing acceptable ads in Adblock Plus |
2 | 2 |
3 <head> | 3 <head> |
4 <meta content="{{meta-description[Description meta tag content inside head tag
] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r
ely on advertising but choose to do it in a non-intrusive way.}}" name="descript
ion" /> | 4 <meta content="{{meta-description[Description meta tag content inside head tag
] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r
ely on advertising but choose to do it in a non-intrusive way.}}" name="descript
ion" /> |
5 <meta content="{{meta-description}}" property="og:description" /> | 5 <meta content="{{meta-description}}" property="og:description" /> |
6 <style type="text/css"> | 6 <style type="text/css"> |
7 .footnote-reference | |
8 { | |
9 vertical-align: super; | |
10 font-size: 0.7em; | |
11 } | |
12 | |
13 h3, | |
14 h4 | |
15 { | |
16 margin-bottom: 0px; | |
17 } | |
18 | |
19 h3 + p, | |
20 h4 + p | |
21 { | |
22 margin-top: 5px; | |
23 } | |
24 | |
25 img | 7 img |
26 { | 8 { |
27 display: block; | 9 display: block; |
28 margin: 0px auto 30px auto; | 10 margin: 0 auto; |
29 } | 11 } |
30 </style> | 12 </style> |
31 </head> | 13 </head> |
32 | 14 |
33 {{ page-under-review[Page under review notice] This page is under review as mana
gement of the Acceptable Ads initiative has been transferred to the independent
[Acceptable Ads Committee](https://acceptableads.org/). }} | 15 {{ page-under-review[Page under review notice] This page is under review as mana
gement of the Acceptable Ads initiative has been transferred to the independent
[Acceptable Ads Committee](https://acceptableads.org/). }} |
34 {: .alert } | 16 {: .alert } |
35 | 17 |
36 ## {{about[Section header] What is this about?}} {: #info } | 18 ## {{about[Section header] What is this about?}} {: #info } |
37 | 19 |
38 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users
block [ads](https://easylist.to/2011/07/11/the-definition-of-advert-and-link-ex
change-policy.html). Since ads fuel a lot of the content we enjoy for free onlin
e, finding common ground seemed to make sense. We asked our users about this and
they overwhelmingly agreed.}} | 20 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users
block [ads](https://easylist.to/2011/07/11/the-definition-of-advert-and-link-ex
change-policy.html). Since ads fuel a lot of the content we enjoy for free onlin
e, finding common ground seemed to make sense. We asked our users about this and
they overwhelmingly agreed.}} |
(...skipping 15 matching lines...) Expand all Loading... |
54 {{manifesto[Paragraph in "about" section] Do you think this is a good idea? Show
your support by signing our [Acceptable Ads Manifesto](https://acceptableads.or
g/).}} | 36 {{manifesto[Paragraph in "about" section] Do you think this is a good idea? Show
your support by signing our [Acceptable Ads Manifesto](https://acceptableads.or
g/).}} |
55 | 37 |
56 ## {{acceptable-ads[Section header] What is an Acceptable Ad?}} {: #criteria } | 38 ## {{acceptable-ads[Section header] What is an Acceptable Ad?}} {: #criteria } |
57 | 39 |
58 {{criteria[Text in "Acceptable Ad" section] Ads that shall be treated as Accepta
ble Ads have to comply with the following criteria:}} | 40 {{criteria[Text in "Acceptable Ad" section] Ads that shall be treated as Accepta
ble Ads have to comply with the following criteria:}} |
59 | 41 |
60 ### {{general-criteria[Criteria header in "Acceptable Ad" section] General crite
ria}} {: #criteria-general } | 42 ### {{general-criteria[Criteria header in "Acceptable Ad" section] General crite
ria}} {: #criteria-general } |
61 | 43 |
62 #### {{placement[Text in "General criteria"] Placement}} | 44 #### {{placement[Text in "General criteria"] Placement}} |
63 | 45 |
64 {{placement-criteria[Paragraph in "General criteria"] Ads must not disrupt the u
ser's natural reading flow. Such ads must be placed on top, side or below the Pr
imary Content <a href="#primary-content" class="footnote-reference">1</a> .}} | 46 {{placement-criteria[Paragraph in "General criteria"] Ads must not disrupt the u
ser's natural reading flow. Such ads must be placed on top, side or below the Pr
imary Content <sup><a href="#primary-content">1</a></sup> .}} |
65 | 47 |
66 ![{{acceptable-ads-placement-alt[Alternative text for acceptable ads criteria pl
acement image (is being shown when the image is not accessible)] Acceptable ads
criteria placement}}](/img/acceptable-ads-criteria-placement.png){: height=368px
} | 48 ![{{acceptable-ads-placement-alt[Alternative text for acceptable ads criteria pl
acement image (is being shown when the image is not accessible)] Acceptable ads
criteria placement}}](/img/acceptable-ads-criteria-placement.png){: height=368px
} |
67 | 49 |
68 #### {{distiction[Text in "General criteria"] Distinction}} | 50 #### {{distiction[Text in "General criteria"] Distinction}} |
69 | 51 |
70 {{distiction-criteria[Paragraph in "General criteria"] Ads should always be reco
gnizable as ads, and distinguishable from all other content (e.g. are not hiding
the label, are not misleading users into thinking an ad is part of the primary
content). Ads should be clearly marked with the word "advertisement" or its equi
valent.}} | 52 {{distiction-criteria[Paragraph in "General criteria"] Ads should always be reco
gnizable as ads, and distinguishable from all other content (e.g. are not hiding
the label, are not misleading users into thinking an ad is part of the primary
content). Ads should be clearly marked with the word "advertisement" or its equi
valent.}} |
71 | 53 |
72 ![{{acceptable-ads-label-alt[Alternative text for acceptable ads criteria label
image (is being shown when the image is not accessible)] Acceptable ads criteria
label}}](/img/acceptable-ads-criteria-label.png){: height=273px } | 54 ![{{acceptable-ads-label-alt[Alternative text for acceptable ads criteria label
image (is being shown when the image is not accessible)] Acceptable ads criteria
label}}](/img/acceptable-ads-criteria-label.png){: height=273px } |
73 | 55 |
74 #### {{size[Text in "General criteria"] Size}} | 56 #### {{size[Text in "General criteria"] Size}} |
75 | 57 |
76 {{size-criteria[Text in "General criteria"] Individual ad-size requirements depe
nd on the placement of the ad:}} | 58 {{size-criteria[Text in "General criteria"] Individual ad-size requirements depe
nd on the placement of the ad:}} |
77 | 59 |
78 * {{above-primary-content[Bullet point in "General criteria"] When placed above
the primary content, the maximum height of an ad should be 200px.}} | 60 * {{above-primary-content[Bullet point in "General criteria"] When placed above
the primary content, the maximum height of an ad should be 200px.}} |
79 * {{side-primary-content[Bullet point in "General criteria"] When placed on the
side of the primary content, the maximum width of an ad should be 350px.}} | 61 * {{side-primary-content[Bullet point in "General criteria"] When placed on the
side of the primary content, the maximum width of an ad should be 350px.}} |
80 * {{below-primary-content[Bullet point in "General criteria"] When placed below
the primary content, the maximum height of an ad should be 400px.}} | 62 * {{below-primary-content[Bullet point in "General criteria"] When placed below
the primary content, the maximum height of an ad should be 400px.}} |
81 | 63 |
82 {{sufficient-space[Paragraph in "General criteria"] Ads must always leave suffic
ient space for the Primary Content on the common screen size of 1366x768 <a href
="#screen-desktop" class="footnote-reference">2</a> for desktop, 360x640 <a href
="#screen-mobile" class="footnote-reference">3</a> for mobile devices and 768x10
24 <a href="#screen-tablets" class="footnote-reference">4</a> for tablets.}} | 64 {{sufficient-space[Paragraph in "General criteria"] Ads must always leave suffic
ient space for the Primary Content on the common screen size of 1366x768 <sup><a
href="#screen-desktop">2</a></sup> for desktop, 360x640 <sup><a href="#screen-m
obile">3</a></sup> for mobile devices and 768x1024 <sup><a href="#screen-tablets
">4</a></sup> for tablets.}} |
83 | 65 |
84 {{total-ad-space[Paragraph in "General criteria"] All ads that are placed above
the fold (the portion of the web page visible in the browser window when the pag
e first loads under the common screen size), must not occupy in total more than
15 percent of the visible portion of the web page. If placed below the fold, ads
must not occupy in total more than 25 percent of the visible portion of the web
page.}} | 66 {{total-ad-space[Paragraph in "General criteria"] All ads that are placed above
the fold (the portion of the web page visible in the browser window when the pag
e first loads under the common screen size), must not occupy in total more than
15 percent of the visible portion of the web page. If placed below the fold, ads
must not occupy in total more than 25 percent of the visible portion of the web
page.}} |
85 | 67 |
86 ![{{acceptable-ads-percentage-alt[Alternative text for acceptable ads criteria p
ercentage image (is being shown when the image is not accessible)] Acceptable ad
s criteria percentage}}](/img/acceptable-ads-criteria-percentages.png){: height=
309px } | 68 ![{{acceptable-ads-percentage-alt[Alternative text for acceptable ads criteria p
ercentage image (is being shown when the image is not accessible)] Acceptable ad
s criteria percentage}}](/img/acceptable-ads-criteria-percentages.png){: height=
309px } |
87 | 69 |
88 ### {{specific-criteria[Criteria header in "Acceptable Ad" section] Specific cri
teria}} {: #criteria-specific } | 70 ### {{specific-criteria[Criteria header in "Acceptable Ad" section] Specific cri
teria}} {: #criteria-specific } |
89 #### {{text-ads[Text in "Specific criteria"] Text ads}} | 71 #### {{text-ads[Text in "Specific criteria"] Text ads}} |
90 {{attention-grab["Text ads" description in "Specific criteria"] Text ads designe
d with excessive use of colors and/or other elements to grab attention are not p
ermitted.}} | 72 {{attention-grab["Text ads" description in "Specific criteria"] Text ads designe
d with excessive use of colors and/or other elements to grab attention are not p
ermitted.}} |
91 | 73 |
92 #### {{image-ads[Subheadline in "Specific criteria"] Image ads}} | 74 #### {{image-ads[Subheadline in "Specific criteria"] Image ads}} |
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105 | 87 |
106 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with
no primary content }} | 88 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with
no primary content }} |
107 {{only-text-ads["Ads on pages with no primary content" description in "Specific
criteria"] Only text ads are allowed. For webpages without any primary content (
e.g. error or parking pages), the criteria differ depending on:}} | 89 {{only-text-ads["Ads on pages with no primary content" description in "Specific
criteria"] Only text ads are allowed. For webpages without any primary content (
e.g. error or parking pages), the criteria differ depending on:}} |
108 | 90 |
109 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif
ic criteria"] No placement limitations.}} | 91 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif
ic criteria"] No placement limitations.}} |
110 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific
criteria"] No size limitations.}} | 92 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific
criteria"] No size limitations.}} |
111 | 93 |
112 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable
Ads formats? }} | 94 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable
Ads formats? }} |
113 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you
r ads displayed on alternative screens, or are you convinced that you have an in
novative Acceptable Ads format which doesn't fit the ads outlined above? <a href
="mailto:acceptableads@adblockplus.org">Let us know!</a>}} | 95 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you
r ads displayed on alternative screens, or are you convinced that you have an in
novative Acceptable Ads format which doesn't fit the ads outlined above? <a href
="mailto:acceptableads@adblockplus.org">Let us know!</a>}} |
114 | 96 |
115 <span class="footnote-reference">1</span> {{primary-content[footnote in "Other A
cceptable Ads formats"] The 'Primary Content' is defined as (based on <a href="h
ttps://developer.mozilla.org/en-US/docs/Web/HTML/Element/main">Mozilla's descrip
tion</a> of the <main\> HTML element): The Primary Content consists of content t
hat is directly related to, or expands upon the central topic of a document or t
he central functionality of an application. This content should be unique to the
document, excluding any content that is repeated across a set of documents such
as sidebars, navigation links, copyright information, site logos, and search fo
rms (unless, of course, the document's main function is a search form).}} | 97 <sup>1</sup> {{primary-content[footnote in "Other Acceptable Ads formats"] The '
Primary Content' is defined as (based on <a href="https://developer.mozilla.org/
en-US/docs/Web/HTML/Element/main">Mozilla's description</a> of the <main\> HTML
element): The Primary Content consists of content that is directly related to, o
r expands upon the central topic of a document or the central functionality of a
n application. This content should be unique to the document, excluding any cont
ent that is repeated across a set of documents such as sidebars, navigation link
s, copyright information, site logos, and search forms (unless, of course, the d
ocument's main function is a search form).}} |
116 {: #primary-content } | 98 {: #primary-content } |
117 | 99 |
118 <span class="footnote-reference">2</span> {{screen-desktop[footnote in "Other Ac
ceptable Ads formats"] The 'common screen size' for desktop is 1366x768, based o
n data from <a href="http://gs.statcounter.com/#desktop-resolution-ww-monthly-20
1401-201412">StatCounter</a>.}} | 100 <sup>2</sup> {{screen-desktop[footnote in "Other Acceptable Ads formats"] The 'c
ommon screen size' for desktop is 1366x768, based on data from <a href="http://g
s.statcounter.com/#desktop-resolution-ww-monthly-201401-201412">StatCounter</a>.
}} |
119 {: #screen-desktop } | 101 {: #screen-desktop } |
120 | 102 |
121 <span class="footnote-reference">3</span> {{screen-mobile[footnote in "Other Acc
eptable Ads formats"] The 'common screen size' for mobile is 360x640, based on d
ata from <a href="http://gs.statcounter.com/#mobile_resolution-ww-monthly-201401
-201412">StatCounter</a>.}} | 103 <sup>3</sup> {{screen-mobile[footnote in "Other Acceptable Ads formats"] The 'co
mmon screen size' for mobile is 360x640, based on data from <a href="http://gs.s
tatcounter.com/#mobile_resolution-ww-monthly-201401-201412">StatCounter</a>.}} |
122 {: #screen-mobile } | 104 {: #screen-mobile } |
123 | 105 |
124 <span class="footnote-reference">4</span> {{screen-tablets[footnote in "Other Ac
ceptable Ads formats"] The 'common screen size' for tablets is 768x1024, based o
n data from <a href="http://gs.statcounter.com/#tablet-resolution-ww-monthly-201
401-201412">StatCounter</a>.}} | 106 <sup>4</sup> {{screen-tablets[footnote in "Other Acceptable Ads formats"] The 'c
ommon screen size' for tablets is 768x1024, based on data from <a href="http://g
s.statcounter.com/#tablet-resolution-ww-monthly-201401-201412">StatCounter</a>.}
} |
125 {: #screen-tablets } | 107 {: #screen-tablets } |
126 | 108 |
127 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir
d-party tracking? }} {: #privacy-friendly-acceptable-ads } | 109 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir
d-party tracking? }} {: #privacy-friendly-acceptable-ads } |
128 | 110 |
129 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p
arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc
eptableads.com/en/about/criteria) and that do not allow third-party entities to
track any of your browsing behavior. These are ads that comply with [Do Not Trac
k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh
ich is wholly owned by the same company. }} | 111 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p
arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc
eptableads.com/en/about/criteria) and that do not allow third-party entities to
track any of your browsing behavior. These are ads that comply with [Do Not Trac
k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh
ich is wholly owned by the same company. }} |
130 | 112 |
131 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?}
} {: #not-acceptable-ad } | 113 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?}
} {: #not-acceptable-ad } |
132 | 114 |
133 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a
ds are currently unacceptable <a class="footnote-reference" href="#exception">*<
/a>, and cannot be considered for inclusion on the whitelist:}} | 115 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a
ds are currently unacceptable <sup><a href="#exception">*</a></sup>, and cannot
be considered for inclusion on the whitelist:}} |
134 | 116 |
135 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l
oad new ads if the Primary Content does not change}} | 117 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l
oad new ads if the Primary Content does not change}} |
136 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces
sive or non user-initiated hover effects}} | 118 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces
sive or non user-initiated hover effects}} |
137 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}} | 119 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}} |
138 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or
video ads}} | 120 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or
video ads}} |
139 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}} | 121 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}} |
140 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz
ed image ads}} | 122 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz
ed image ads}} |
141 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p
age ads}} | 123 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p
age ads}} |
142 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}} | 124 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}} |
143 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi
deo ads}} | 125 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi
deo ads}} |
144 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}} | 126 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}} |
145 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}} | 127 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}} |
146 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad
s}} | 128 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad
s}} |
147 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F
lash ads, Shockwave ads, etc.)}} | 129 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F
lash ads, Shockwave ads, etc.)}} |
148 | 130 |
149 <span class="footnote-reference">*</span> {{exception[Footnote in "not Acceptabl
e Ad" section] Except when the user intentionally interacts with the ad (e.g. cl
icks on the ad to see a video ad playing).}} | 131 <sup>*</sup> {{exception[Footnote in "not Acceptable Ad" section] Except when th
e user intentionally interacts with the ad (e.g. clicks on the ad to see a video
ad playing).}} |
150 {: #exception } | 132 {: #exception } |
151 | 133 |
152 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d
efault } | 134 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d
efault } |
153 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo
rtunately, this is the only way to accomplish the goals described above. If the
majority of Adblock Plus users have this function activated, advertisers will ha
ve the incentive to produce better ads.}} | 135 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo
rtunately, this is the only way to accomplish the goals described above. If the
majority of Adblock Plus users have this function activated, advertisers will ha
ve the incentive to produce better ads.}} |
154 | 136 |
155 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout } | 137 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout } |
156 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur
e at any time:}} | 138 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur
e at any time:}} |
157 | 139 |
158 {{disable-chrome[Text in "hate ads" secion] **Chrome, Firefox (ABP version 3), M
axthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Un
check **Allow some nonintrusive advertising** (Firefox: Allow Acceptable Ads). }
} | 140 {{disable-chrome[Text in "hate ads" secion] **Chrome, Firefox (ABP version 3), M
axthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Un
check **Allow some nonintrusive advertising** (Firefox: Allow Acceptable Ads). }
} |
159 | 141 |
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189 | 171 |
190 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat
ure?}} {: #who } | 172 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat
ure?}} {: #who } |
191 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p
lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin
g to the survey, only 25 percent of Adblock Plus users are strictly against all
advertising. They can disable the feature and browse completely ad-free. The oth
er 75 percent replied that they would accept some advertising to help support we
bsites.}} | 173 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p
lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin
g to the survey, only 25 percent of Adblock Plus users are strictly against all
advertising. They can disable the feature and browse completely ad-free. The oth
er 75 percent replied that they would accept some advertising to help support we
bsites.}} |
192 | 174 |
193 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } | 175 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } |
194 {{main-revenue[Text in "Is there payment involved?" section] We receive some don
ations from our users, but our main source of revenue comes as part of the Accep
table Ads initiative. Larger entities (as defined below) pay a licensing fee for
the whitelisting services requested and provided to them (around 90 percent of
the licences are granted for free). It should be noted that the Acceptable Ads c
riteria must be met independent of the consideration for payments. If the criter
ia are not met, whitelisting is impossible.}} | 176 {{main-revenue[Text in "Is there payment involved?" section] We receive some don
ations from our users, but our main source of revenue comes as part of the Accep
table Ads initiative. Larger entities (as defined below) pay a licensing fee for
the whitelisting services requested and provided to them (around 90 percent of
the licences are granted for free). It should be noted that the Acceptable Ads c
riteria must be met independent of the consideration for payments. If the criter
ia are not met, whitelisting is impossible.}} |
195 | 177 |
196 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la
rge entities (those with more than 10 million additional ad impressions per mont
h due to participation in the Acceptable Ads initiative) have to pay. For these
entities, our licensing fee normally represents 30 percent of the additional rev
enue created by whitelisting its acceptable ads.}} | 178 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la
rge entities (those with more than 10 million additional ad impressions per mont
h due to participation in the Acceptable Ads initiative) have to pay. For these
entities, our licensing fee normally represents 30 percent of the additional rev
enue created by whitelisting its acceptable ads.}} |
197 | 179 |
198 {{more-details[Text in "Is there payment involved?" section] For more details se
e <a href="/about#monetization">here</a>.}} | 180 {{more-details[Text in "Is there payment involved?" section] For more details se
e <a href="/about#monetization">here</a>.}} |
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