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1 title=Allowing acceptable ads in Adblock Plus | 1 title=Allowing acceptable ads in Adblock Plus |
2 | 2 |
3 <head> | 3 <head> |
4 <meta content="{{meta-description[Description meta tag content inside head tag
] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r
ely on advertising but choose to do it in a non-intrusive way.}}" name="descript
ion" /> | 4 <meta content="{{meta-description[Description meta tag content inside head tag
] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r
ely on advertising but choose to do it in a non-intrusive way.}}" name="descript
ion" /> |
5 <meta content="{{meta-description}}" property="og:description" /> | 5 <meta content="{{meta-description}}" property="og:description" /> |
6 <style type="text/css"> | 6 <style type="text/css"> |
7 img | 7 img |
8 { | 8 { |
9 display: block; | 9 display: block; |
10 margin: 0 auto; | 10 margin: 0 auto; |
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130 | 130 |
131 <sup>*</sup> {{exception[Footnote in "not Acceptable Ad" section] Except when th
e user intentionally interacts with the ad (e.g. clicks on the ad to see a video
ad playing).}} | 131 <sup>*</sup> {{exception[Footnote in "not Acceptable Ad" section] Except when th
e user intentionally interacts with the ad (e.g. clicks on the ad to see a video
ad playing).}} |
132 {: #exception } | 132 {: #exception } |
133 | 133 |
134 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d
efault } | 134 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d
efault } |
135 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo
rtunately, this is the only way to accomplish the goals described above. If the
majority of Adblock Plus users have this function activated, advertisers will ha
ve the incentive to produce better ads.}} | 135 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo
rtunately, this is the only way to accomplish the goals described above. If the
majority of Adblock Plus users have this function activated, advertisers will ha
ve the incentive to produce better ads.}} |
136 | 136 |
137 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout } | 137 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout } |
138 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur
e at any time:}} | 138 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur
e at any time:}} |
139 | 139 |
140 {{disable-chrome[Text in "hate ads" secion] **Chrome, Firefox (ABP version 3), M
axthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Un
check **Allow some nonintrusive advertising** (Firefox: Allow Acceptable Ads). }
} | 140 {{disable-chrome-1[Text in "hate ads" secion] **Chrome (ABP versions 3.0.3+), Fi
refox (ABP versions 3+), Opera (ABP versions 3.0.3+)** - Click the Adblock Plus
icon and select **Options**. Uncheck **Allow Acceptable Ads**. }} |
| 141 |
| 142 {{disable-chrome-2[Text in "hate ads" secion] **Chrome (ABP versions <3.0.3), Ma
xthon, Opera (ABP versions <3.0.3), Safari** - Click the Adblock Plus icon and s
elect **Options**. Uncheck **Allow some nonintrusive advertising**. }} |
141 | 143 |
142 {{disable-firefox[Text in "hate ads" secion] **Firefox (ABP versions 1 and 2)**
- Click the Adblock Plus icon and select **Filter preferences**. Uncheck **Allow
some nonintrusive advertising**. }} | 144 {{disable-firefox[Text in "hate ads" secion] **Firefox (ABP versions 1 and 2)**
- Click the Adblock Plus icon and select **Filter preferences**. Uncheck **Allow
some nonintrusive advertising**. }} |
143 | 145 |
144 {{disable-ie[Text in "hate ads" secion] <strong>Internet Explorer</strong> - Cli
ck the Adblock Plus icon and select <strong>Settings</strong>. Uncheck <strong>A
llow some nonintrusive advertising</strong>.}} | 146 {{disable-ie[Text in "hate ads" secion] <Strong>Internet Explorer</strong> - Cli
ck the Adblock Plus icon and select <strong>Settings</strong>. Uncheck <strong>A
llow some nonintrusive advertising</strong>.}} |
145 | 147 |
146 {{disable-android-browser[Text in "hate ads" secion] <strong>Adblock Browser for
Android</strong> - Open Settings, tap <strong>Ad blocking > Configure Acceptabl
e Ads</strong> and uncheck <strong>Allow some nonintrusive advertising</strong>.
}} | 148 {{disable-android-browser[Text in "hate ads" secion] <strong>Adblock Browser for
Android</strong> - Open Settings, tap <strong>Ad blocking > Configure Acceptabl
e Ads</strong> and uncheck <strong>Allow some nonintrusive advertising</strong>.
}} |
147 | 149 |
148 {{disable-ios-browser[Text in "hate ads" secion] <strong>Adblock Browser for iOS
</strong> - Open Settings, tap <strong>Adblock Plus > Acceptable Ads</strong> an
d uncheck <strong>Allow some nonintrusive ads</strong>.}} | 150 {{disable-ios-browser[Text in "hate ads" secion] <strong>Adblock Browser for iOS
</strong> - Open Settings, tap <strong>Adblock Plus > Acceptable Ads</strong> an
d uncheck <strong>Allow some nonintrusive ads</strong>.}} |
149 | 151 |
150 {{disable-ios[Text in "hate ads" secion] <strong>Adblock Plus for iOS</strong> -
Open Adblock Plus for iOS from the Home screen, tap the <strong>Settings</stron
g> icon > <strong>Acceptable Ads</strong> and uncheck <strong>Allow some nonintr
usive ads</strong>.}} | 152 {{disable-ios[Text in "hate ads" secion] <strong>Adblock Plus for iOS</strong> -
Open Adblock Plus for iOS from the Home screen, tap the <strong>Settings</stron
g> icon > <strong>Acceptable Ads</strong> and uncheck <strong>Allow some nonintr
usive ads</strong>.}} |
151 | 153 |
152 ## {{all-unblocked[Section header] Will all "acceptable" ads be unblocked?}} {:
#which } | 154 ## {{all-unblocked[Section header] Will all "acceptable" ads be unblocked?}} {:
#which } |
153 {{agreement-ads[Text in "which acceptable ads are unblocked" section] No. Unfort
unately, it isn't technically possible to recognize ads that meet our Acceptable
Ads criteria automatically. We have <a href="/acceptable-ads-agreements">agreem
ents</a> with some websites and advertisers which stipulate that only advertisin
g matching our criteria will be displayed when Adblock Plus users visit these pa
rticular sites. These ads will be unblocked (i.e. added to the Acceptable Ads ex
ception list which is enabled per default).}} | 155 {{agreement-ads[Text in "which acceptable ads are unblocked" section] No. Unfort
unately, it isn't technically possible to recognize ads that meet our Acceptable
Ads criteria automatically. We have <a href="/acceptable-ads-agreements">agreem
ents</a> with some websites and advertisers which stipulate that only advertisin
g matching our criteria will be displayed when Adblock Plus users visit these pa
rticular sites. These ads will be unblocked (i.e. added to the Acceptable Ads ex
ception list which is enabled per default).}} |
154 {{everyone-must-comply[Text in "which acceptable ads are unblocked" section] No
applicant will be favored or treated differently, and no one can buy their way o
nto the whitelist. <strong>Everyone must comply</strong> with the criteria and e
veryone goes through the same process before the ads qualify as "acceptable".}} | 156 {{everyone-must-comply[Text in "which acceptable ads are unblocked" section] No
applicant will be favored or treated differently, and no one can buy their way o
nto the whitelist. <strong>Everyone must comply</strong> with the criteria and e
veryone goes through the same process before the ads qualify as "acceptable".}} |
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171 | 173 |
172 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat
ure?}} {: #who } | 174 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat
ure?}} {: #who } |
173 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p
lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin
g to the survey, only 25 percent of Adblock Plus users are strictly against all
advertising. They can disable the feature and browse completely ad-free. The oth
er 75 percent replied that they would accept some advertising to help support we
bsites.}} | 175 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p
lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin
g to the survey, only 25 percent of Adblock Plus users are strictly against all
advertising. They can disable the feature and browse completely ad-free. The oth
er 75 percent replied that they would accept some advertising to help support we
bsites.}} |
174 | 176 |
175 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } | 177 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } |
176 {{main-revenue[Text in "Is there payment involved?" section] We receive some don
ations from our users, but our main source of revenue comes as part of the Accep
table Ads initiative. Larger entities (as defined below) pay a licensing fee for
the whitelisting services requested and provided to them (around 90 percent of
the licences are granted for free). It should be noted that the Acceptable Ads c
riteria must be met independent of the consideration for payments. If the criter
ia are not met, whitelisting is impossible.}} | 178 {{main-revenue[Text in "Is there payment involved?" section] We receive some don
ations from our users, but our main source of revenue comes as part of the Accep
table Ads initiative. Larger entities (as defined below) pay a licensing fee for
the whitelisting services requested and provided to them (around 90 percent of
the licences are granted for free). It should be noted that the Acceptable Ads c
riteria must be met independent of the consideration for payments. If the criter
ia are not met, whitelisting is impossible.}} |
177 | 179 |
178 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la
rge entities (those with more than 10 million additional ad impressions per mont
h due to participation in the Acceptable Ads initiative) have to pay. For these
entities, our licensing fee normally represents 30 percent of the additional rev
enue created by whitelisting its acceptable ads.}} | 180 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la
rge entities (those with more than 10 million additional ad impressions per mont
h due to participation in the Acceptable Ads initiative) have to pay. For these
entities, our licensing fee normally represents 30 percent of the additional rev
enue created by whitelisting its acceptable ads.}} |
179 | 181 |
180 {{more-details[Text in "Is there payment involved?" section] For more details se
e <a href="/about#monetization">here</a>.}} | 182 {{more-details[Text in "Is there payment involved?" section] For more details se
e <a href="/about#monetization">here</a>.}} |
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