Side by Side Diff: pages/acceptable-ads.md
Issue 29844604:
Fixes #115 - Added mobile section to specific criteria of acceptable ads page
Base URL: https://hg.adblockplus.org/web.adblockplus.org
Patch Set: Added animated ads footnote
Created Aug. 16, 2018, 1:45 p.m.
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| 1 title=Allowing acceptable ads in Adblock Plus | 1 title=Allowing acceptable ads in Adblock Plus |
| 2 | 2 |
| 3 <head> | 3 <head> |
| 4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" /> | 4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" /> |
| 5 <meta content="{{meta-description}}" property="og:description" /> | 5 <meta content="{{meta-description}}" property="og:description" /> |
| 6 <style type="text/css"> | 6 <style type="text/css"> |
| 7 img | 7 img |
| 8 { | 8 { |
| 9 display: block; | 9 display: block; |
| 10 margin: 0 auto; | 10 margin: 0 auto; |
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| 84 {{search-ads-info["Search ads" description in "Specific criteria"] For search ad s - ads displayed following a user-initiated search query - the criteria differ depending on:}} | 84 {{search-ads-info["Search ads" description in "Specific criteria"] For search ad s - ads displayed following a user-initiated search query - the criteria differ depending on:}} |
| 85 | 85 |
| 86 * {{size-requirement}}<br/>{{more-space[Text below bullet point in "Specific cri teria"] Search ads are permitted to be larger and take up additional screen spac e.}} | 86 * {{size-requirement}}<br/>{{more-space[Text below bullet point in "Specific cri teria"] Search ads are permitted to be larger and take up additional screen spac e.}} |
| 87 | 87 |
| 88 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }} | 88 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }} |
| 89 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}} | 89 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}} |
| 90 | 90 |
| 91 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}} | 91 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}} |
| 92 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}} | 92 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}} |
| 93 | 93 |
| 94 #### {{ mobile-ads-heading[heading] Mobile Ads }} {: #mobile-ads } | |
| 95 | |
| 96 ##### {{ mobile-ads-placement-heading[heading] Placement Requirements }} | |
| 97 | |
| 98 - {{ mobile-ads-placement-item-1[list item] Static ad types (e.g. 6x1 banner and 1x1 tile ad) are allowed to be placed anywhere on the mobile page. }} | |
| 99 - {{ mobile-ads-placement-item-2[list item] Small ads (6x1 banner or smaller) ar e allowed to be placed as a sticky ad on the bottom of the screen. Other formats are not allowed to stick. }} | |
| 100 - {{ mobile-ads-placement-item-3[list item] Large ad types (e.g. native tile ads ) are only allowed to be placed under the Primary Content.}} [^1] [^2] | |
| 101 | |
| 102 ##### {{ mobile-ads-size-heading[heading] Size Requirements }} | |
| 103 | |
| 104 {{ mobile-ads-size-lead Ads showing on mobile screens are bound to the following size restrictions: }} | |
| 105 | |
| 106 - {{ mobile-ads-size-item-1[list item] Ads implemented on the scrollable portion of the webpage must not occupy in total more than 50 percent of the visible por tion of the webpage. }} [^3] | |
| 107 - {{ mobile-ads-size-item-2[list item] Ads implemented as a ‘sticky ad’ have a m aximum height restriction of 75px (or 15%). }} | |
| 108 - {{ mobile-ads-size-item-3[list item] Below the Primary Content, ads are limite d to 100% of the screen space. }} [^4] | |
| 109 | |
| 110 ##### {{ animations-heading[heading] Animations }} | |
| 111 | |
| 112 {{ animations-paragraph-1 Animations are allowed for the 6x1 ad type when placed as a ‘sticky’ ad on the bottom of the screen. Animations have to comply with th e LEAN standard for animations, and a close button or some other closing mechani sm must be included. }} [^5] | |
| 113 | |
| 94 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable Ads formats? }} | 114 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable Ads formats? }} |
| 95 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you r ads displayed on alternative screens, or are you convinced that you have an in novative Acceptable Ads format which doesn't fit the ads outlined above? <a href ="mailto:acceptableads@adblockplus.org">Let us know!</a>}} | 115 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you r ads displayed on alternative screens, or are you convinced that you have an in novative Acceptable Ads format which doesn't fit the ads outlined above? <a href ="mailto:acceptableads@adblockplus.org">Let us know!</a>}} |
| 96 | 116 |
| 97 <sup>1</sup> {{primary-content[footnote in "Other Acceptable Ads formats"] The ' Primary Content' is defined as (based on <a href="https://developer.mozilla.org/ en-US/docs/Web/HTML/Element/main">Mozilla's description</a> of the <main\> HTML element): The Primary Content consists of content that is directly related to, o r expands upon the central topic of a document or the central functionality of a n application. This content should be unique to the document, excluding any cont ent that is repeated across a set of documents such as sidebars, navigation link s, copyright information, site logos, and search forms (unless, of course, the d ocument's main function is a search form).}} | 117 <sup>1</sup> {{primary-content[footnote in "Other Acceptable Ads formats"] The ' Primary Content' is defined as (based on <a href="https://developer.mozilla.org/ en-US/docs/Web/HTML/Element/main">Mozilla's description</a> of the <main\> HTML element): The Primary Content consists of content that is directly related to, o r expands upon the central topic of a document or the central functionality of a n application. This content should be unique to the document, excluding any cont ent that is repeated across a set of documents such as sidebars, navigation link s, copyright information, site logos, and search forms (unless, of course, the d ocument's main function is a search form).}} |
| 98 {: #primary-content } | 118 {: #primary-content } |
| 99 | 119 |
| 100 <sup>2</sup> {{screen-desktop[footnote in "Other Acceptable Ads formats"] The 'c ommon screen size' for desktop is 1366x768, based on data from <a href="http://g s.statcounter.com/#desktop-resolution-ww-monthly-201401-201412">StatCounter</a>. }} | 120 <sup>2</sup> {{screen-desktop[footnote in "Other Acceptable Ads formats"] The 'c ommon screen size' for desktop is 1366x768, based on data from <a href="http://g s.statcounter.com/#desktop-resolution-ww-monthly-201401-201412">StatCounter</a>. }} |
| 101 {: #screen-desktop } | 121 {: #screen-desktop } |
| 102 | 122 |
| 103 <sup>3</sup> {{screen-mobile[footnote in "Other Acceptable Ads formats"] The 'co mmon screen size' for mobile is 360x640, based on data from <a href="http://gs.s tatcounter.com/#mobile_resolution-ww-monthly-201401-201412">StatCounter</a>.}} | 123 <sup>3</sup> {{screen-mobile[footnote in "Other Acceptable Ads formats"] The 'co mmon screen size' for mobile is 360x640, based on data from <a href="http://gs.s tatcounter.com/#mobile_resolution-ww-monthly-201401-201412">StatCounter</a>.}} |
| 104 {: #screen-mobile } | 124 {: #screen-mobile } |
| 105 | 125 |
| 106 <sup>4</sup> {{screen-tablets[footnote in "Other Acceptable Ads formats"] The 'c ommon screen size' for tablets is 768x1024, based on data from <a href="http://g s.statcounter.com/#tablet-resolution-ww-monthly-201401-201412">StatCounter</a>.} } | 126 <sup>4</sup> {{screen-tablets[footnote in "Other Acceptable Ads formats"] The 'c ommon screen size' for tablets is 768x1024, based on data from <a href="http://g s.statcounter.com/#tablet-resolution-ww-monthly-201401-201412">StatCounter</a>.} } |
| 107 {: #screen-tablets } | 127 {: #screen-tablets } |
| 108 | 128 |
| 109 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads } | 129 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads } |
| 110 | 130 |
| 111 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }} | 131 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }} |
| 112 | 132 |
| 113 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad } | 133 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad } |
| 114 | 134 |
| 115 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <sup><a href="#exception">*</a></sup>, and cannot be considered for inclusion on the whitelist:}} | 135 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <sup><a href="#exception">*</a></sup>, and cannot be considered for inclusion on the whitelist:}} |
| 116 | 136 |
| 117 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}} | 137 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}} |
| 118 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}} | 138 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}} |
| 119 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}} | 139 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads }} [^ 6] |
| 120 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}} | 140 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}} |
| 121 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}} | 141 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}} |
| 122 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}} | 142 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}} |
| 123 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}} | 143 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}} |
| 124 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}} | 144 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}} |
| 125 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}} | 145 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}} |
| 126 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}} | 146 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}} |
| 127 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}} | 147 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}} |
| 128 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}} | 148 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}} |
| 129 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}} | 149 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}} |
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| 173 | 193 |
| 174 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who } | 194 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who } |
| 175 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}} | 195 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}} |
| 176 | 196 |
| 177 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } | 197 ## {{revenue[Section header] Is there payment involved?}} {: #revenue } |
| 178 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}} | 198 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}} |
| 179 | 199 |
| 180 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}} | 200 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}} |
| 181 | 201 |
| 182 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}} | 202 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}} |
| 203 | |
| 204 [^1]: {{ footnote-1[footnote] Large ad: any ad >300px height }} | |
| 205 [^2]: {{ footnote-2[footnote] The 'Primary Content' is defined as (based on [Moz illa's description](https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ma in) of the `<main>` HTML element): The Primary Content consists of content that is directly related to, or expands upon the central topic of a document or the c entral functionality of an application. This content should be unique to the doc ument, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search forms (unless, of course, the document's main function is a search form). }} | |
| 206 [^3]: {{ footnote-3[footnote] The visible portion of the webpage is defined as a standard CSS pixel size of [360x512px](https://drive.google.com/file/d/1JGn_-qd lAqMthA6OFImCdpMH7j3OxIFQ/view?usp=sharing) (Samsung Galaxy S7 with the SBrowser ), which is based on the standard viewport of [360x640px](https://deviceatlas.co m/blog/mobile-viewport-size-statistics-2017), but with the OS- and browser UI el ements deducted. }} | |
| 207 [^4]: {{ footnote-4[footnote] This means that users can scroll past the primary content and an ad unit served after it can take up the whole screen; but followi ng this ad unit, additional ads cannot be implemented. }} | |
| 208 [^5]: {{ footnote-5[footnote] From: [Iab New Standard Ad Unit Portfolio (2017)] (https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf ) }} | |
| 209 [^6]: {{ footnote-6[footnote] With one exception, please see [Mobile Ads](#mobil e-ads). }} | |
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