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1 As a publisher you might recognize a difference between page impressions and ad impressions on your website. This could be a result of visitors to your website that rejected to see your ads due to privacy or other concerns. . While there ar e many ways for them to achieve this, AdBlock Plus is the only solution that off ers its users an optional predefined whitelist and equally publishers a way to d ynamically adjust its advertising to a level that is again acceptable to such us ers when they visit your websites.. When acceptable ads are enabled by the Adblo ck Plus user , certain forms of advertising will be shown to him if they comply with the strict Acceptable Ads criteria. Such ads need to be manually added to t he Whitelist by Eyeo as there is no automatic way to review that. As a publisher you might want to apply to get whitelisted: | |
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3 **Filling out an application:** | |
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5 You can do this by filling out [this form](https://eyeo.com/acceptable-ads-appl ication.html). We will check your website individually and see which ads are mos t suitable for whitelisting. Please keep in mind that we determine this by check ing your ads against our Acceptable Ads criteria. These criteria were developed with our users, and in order to participate in Acceptable Ads the ads in questio n must be in line with them. During your application we will also mutually deter mine the level of required support services. | |
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