OLD | NEW |
1 { | 1 { |
2 "title": { | 2 "title": { |
| 3 "message": "Acceptable Ads" |
| 4 }, |
| 5 "title-full": { |
3 "message": "Allowing acceptable ads in Adblock Plus" | 6 "message": "Allowing acceptable ads in Adblock Plus" |
4 }, | 7 }, |
5 "s1": { | 8 "s1": { |
6 "message": "Acceptable Ads - Adblock Plus" | 9 "message": "Acceptable Ads - Adblock Plus" |
7 }, | 10 }, |
8 "s2": { | 11 "s2": { |
9 "message": "Adblock Plus introduces the Acceptable Ads initiative: Support w
ebsites that rely on advertising but choose to do it in a non-intrusive way." | 12 "message": "Adblock Plus introduces the Acceptable Ads initiative: Support w
ebsites that rely on advertising but choose to do it in a non-intrusive way." |
10 }, | 13 }, |
11 "s3": { | |
12 "message": "Acceptable Ads - Adblock Plus" | |
13 }, | |
14 "s4": { | |
15 "message": "Adblock Plus introduces the Acceptable Ads initiative: Support w
ebsites that rely on advertising but choose to do it in a non-intrusive way." | |
16 }, | |
17 "s5": { | 14 "s5": { |
18 "message": "What is this about?" | 15 "message": "What is this about?" |
19 }, | 16 }, |
20 "s6": { | 17 "s6": { |
21 "message": "Starting with Adblock Plus 2.0 you can allow some of the adverti
sing not considered annoying to be viewed. By doing this you support websites th
at rely on advertising but choose to do it in a non-intrusive way. And you give
these websites an advantage over their competition, one which encourages other w
ebsites to use non-intrusive advertising as well. In the long term the web will
become a better place for everyone, not just Adblock Plus users. Without this fe
ature there is a risk that increasing Adblock Plus usage will make small website
s unsustainable." | 18 "message": "Starting with Adblock Plus 2.0 you can allow some of the adverti
sing not considered annoying to be viewed. By doing this you support websites th
at rely on advertising but choose to do it in a non-intrusive way." |
22 }, | 19 }, |
23 "s7": { | 20 "s7": { |
| 21 "message": "Have you already signed our <a>Acceptable Ads Manifesto?</a>" |
| 22 }, |
| 23 "s8": { |
24 "message": "Why is this feature enabled by default?" | 24 "message": "Why is this feature enabled by default?" |
25 }, | 25 }, |
26 "s8": { | 26 "s9": { |
27 "message": "Because that's unfortunately the only way to reach the goals out
lined above. If we ask users to enable this feature then most of them won't do i
t - simply because they never change any settings unless absolutely necessary. H
owever, advertisers will only be interested in switching to better ways of adver
tising if the majority of Adblock Plus users utilize the feature." | 27 "message": "Unfortunately, this is the only way to accomplish the goals desc
ribed above. But if the majority of Adblock Plus users have this function activa
ted, advertisers will have the incentive to produce better ads." |
28 }, | 28 }, |
29 "s9": { | 29 "s10": { |
30 "message": "But I hate all ads!" | 30 "message": "But I hate all ads!" |
31 }, | 31 }, |
32 "s10": { | 32 "s11": { |
33 "message": "No problem, you can disable this feature at any time. To do so:" | 33 "message": "No problem, you can disable this feature at any time. To do so:" |
34 }, | 34 }, |
35 "s11": { | 35 "s12": { |
36 "message": "On Firefox: click the Adblock Plus icon and choose Filter Prefer
ences from the menu. Uncheck \"Allow non-intrusive advertising\" and you are don
e." | 36 "message": "On Firefox: click the Adblock Plus icon and choose Filter Prefer
ences from the menu. Uncheck \"Allow non-intrusive advertising\" and you are don
e." |
37 }, | 37 }, |
38 "s12": { | 38 "s13": { |
39 "message": "On Chrome: right-click the Adblock Plus icon in the address bar
on the right, then choose Options and uncheck \"Allow non-intrusive advertising.
\"" | 39 "message": "On Chrome: right-click the Adblock Plus icon in the address bar
on the right, then choose Options and uncheck \"Allow non-intrusive advertising.
\"" |
40 }, | 40 }, |
41 "s13": { | 41 "s14": { |
42 "message": "On Opera: click the Opera menu button in the left corner at the
top (on OS X: click Window at the top), choose Extensions, find Adblock Plus the
re, click on Options and uncheck \"Allow non-intrusive advertising.\"" | 42 "message": "On Opera: click the Opera menu button in the left corner at the
top (on OS X: click Window at the top), choose Extensions, find Adblock Plus the
re, click on Options and uncheck \"Allow non-intrusive advertising.\"" |
43 }, | 43 }, |
44 "s14": { | 44 "s15": { |
| 45 "message": "On Internet Explorer: click the Adblock Plus icon in the status
bar on the right, then choose Options and uncheck \"Allow non-intrusive advertis
ing.\"" |
| 46 }, |
| 47 "s16": { |
| 48 "message": "On Safari: click the Adblock Plus icon in the address bar on the
left, choose Options, and uncheck \"Allow non-intrusive advertising\"" |
| 49 }, |
| 50 "s17": { |
| 51 "message": "On Android: click the Adblock Plus icon in the notification bar
at the top, then uncheck \"Acceptable Ads / Allow some non-intrusive advertising
.\"" |
| 52 }, |
| 53 "s18": { |
45 "message": "Which ads are \"acceptable\"?" | 54 "message": "Which ads are \"acceptable\"?" |
46 }, | 55 }, |
47 "s15": { | 56 "s19": { |
48 "message": "We currently have the following requirements:" | 57 "message": "We currently have the following requirements:" |
49 }, | 58 }, |
50 "s16": { | 59 "s20": { |
51 "message": "Static advertisements only (no animations, sounds or similar)" | 60 "message": "Static advertisements only (no animations, sounds or similar)" |
52 }, | 61 }, |
53 "s17": { | 62 "s21": { |
54 "message": "Preferably text only, no attention-grabbing images" | 63 "message": "Preferably text only, no attention-grabbing images" |
55 }, | 64 }, |
56 "s18": { | 65 "s22": { |
57 "message": "Ad placement:" | 66 "message": "Ad placement:" |
58 }, | 67 }, |
59 "s19": { | 68 "s23": { |
60 "message": "Ads should never obscure page content (e.g. require users to cli
ck a button to close the ad before viewing the page)." | 69 "message": "Ads should never obscure page content (e.g. require users to cli
ck a button to close the ad before viewing the page)." |
61 }, | 70 }, |
62 "s20": { | 71 "s24": { |
63 "message": "For pages featuring a reading text ads should not be placed in t
he middle, where they interrupt the reading flow. However, they can be placed ab
ove the text content, below it or on the sides. The same applies to search resul
ts pages: paid search results cannot be mixed with organic results." | 72 "message": "For pages featuring a reading text ads should not be placed in t
he middle, where they interrupt the reading flow. However, they can be placed ab
ove the text content, below it or on the sides. The same applies to search resul
ts pages: paid search results cannot be mixed with organic results." |
64 }, | 73 }, |
65 "s21": { | 74 "s25": { |
66 "message": "When ads are placed above the content of a main page, they shoul
d not require the user to scroll down. The available vertical space is likely to
be at least 700 pixels. Advertising should not occupy more than one-third of th
at height. Paid search results on search pages are allowed to occupy more space,
but they should never outnumber organic results." | 75 "message": "When ads are placed above the content of a main page, they shoul
d not require the user to scroll down. The available vertical space is likely to
be at least 700 pixels. Advertising should not occupy more than one-third of th
at height. Paid search results on search pages are allowed to occupy more space,
but they should never outnumber organic results." |
67 }, | 76 }, |
68 "s22": { | 77 "s26": { |
69 "message": "When placed on the side ads should leave enough space for the ma
in content. The available horizontal space can be expected to be at least 1000 p
ixels, and advertising should not occupy more than a third of that width." | 78 "message": "When placed on the side ads should leave enough space for the ma
in content. The available horizontal space can be expected to be at least 1000 p
ixels, and advertising should not occupy more than a third of that width." |
70 }, | 79 }, |
71 "s23": { | 80 "s27": { |
72 "message": "Advertising should be clearly marked as such with the word \"adv
ertising\" or its equivalent, and it should be distinguishable from page content
, for instance via a border and/or different a background color." | 81 "message": "Advertising should be clearly marked as such with the word \"adv
ertising\" or its equivalent, and it should be distinguishable from page content
, for instance via a border and/or different a background color." |
73 }, | 82 }, |
74 "s24": { | 83 "s28": { |
75 "message": "Marking and placement requirements do not apply for hyperlinks w
ith affiliate referrer IDs embedded in the content of the page. Additional crite
ria for hyperlinks with affiliate referrer IDs:" | 84 "message": "Marking and placement requirements do not apply for hyperlinks w
ith affiliate referrer IDs embedded in the content of the page. Additional crite
ria for hyperlinks with affiliate referrer IDs:" |
76 }, | 85 }, |
77 "s25": { | 86 "s29": { |
78 "message": "Redirects originating from the hyperlink should not present any
other webpage than the destination page." | 87 "message": "Redirects originating from the hyperlink should not present any
other webpage than the destination page." |
79 }, | 88 }, |
80 "s26": { | 89 "s30": { |
81 "message": "In texts, not more than 2 percent of the words can be hyperlinke
d for monetization purposes." | 90 "message": "In texts, not more than 2 percent of the words can be hyperlinke
d for monetization purposes." |
82 }, | 91 }, |
83 "s27": { | 92 "s31": { |
84 "message": "Hyperlinks should not be formatted or behave differently than ot
her links." | 93 "message": "Hyperlinks should not be formatted or behave differently than ot
her links." |
85 }, | 94 }, |
86 "s28": { | 95 "s32": { |
87 "message": "Hyperlinks should not be misleading, in either content or placem
ent." | 96 "message": "Hyperlinks should not be misleading, in either content or placem
ent." |
88 }, | 97 }, |
89 "s29": { | 98 "s33": { |
90 "message": "These criteria are not necessarily final; we are always working
at improving them. In particular, we want to require that every user's privacy i
s respected (e.g. mandatory <a>Do Not Track</a> support). However, we are not ye
t in a position to enforce that requirement." | 99 "message": "These criteria are not necessarily final; we are always working
at improving them. In particular, we want to require that every user's privacy i
s respected (e.g. mandatory <a>Do Not Track</a> support). However, we are not ye
t in a position to enforce that requirement." |
91 }, | 100 }, |
92 "s30": { | 101 "s34": { |
93 "message": "Will all \"acceptable\" ads be unblocked?" | 102 "message": "Will all \"acceptable\" ads be unblocked?" |
94 }, | 103 }, |
95 "s31": { | 104 "s35": { |
96 "message": "No. Unfortunately, it isn't technically possible to recognize ad
s that meet our Acceptable Ads criteria automatically. We have <a>agreements</a>
with some websites and advertisers that only advertising matching our criteria
will be used. These ads will be unblocked, i.e., added to the Acceptable Ads exc
eption list which is enabled per default." | 105 "message": "No. Unfortunately, it isn't technically possible to recognize ad
s that meet our Acceptable Ads criteria automatically. We have <a>agreements</a>
with some websites and advertisers which stipulate that only advertising matchi
ng our criteria will be displayed when Adblock Plus users visit these particular
sites. These ads will be unblocked, i.e. added to the Acceptable Ads exception
list which is enabled per default." |
97 }, | 106 }, |
98 "s32": { | 107 "s36": { |
99 "message": "No applicant will be favored or treated differently, and no one
can buy their way onto the whitelist. <strong>Everyone has to comply</strong> wi
th the criteria and everyone has to go through the same process before the ads q
ualify as "acceptable."" | 108 "message": "No applicant will be favored or treated differently, and no one
can buy their way onto the whitelist. <strong>Everyone has to comply</strong> wi
th the criteria and everyone has to go through the same process before the ads q
ualify as \"acceptable.\"" |
100 }, | 109 }, |
101 "s33": { | 110 "s37": { |
102 "message": "What if an ad is allowed that doesn't meet the requirements?" | 111 "message": "What if an ad is allowed that doesn't meet the requirements?" |
103 }, | 112 }, |
104 "s34": { | 113 "s38": { |
105 "message": "Please <a>report it</a> as you usually would. If an advertiser a
buses his placement on the exception list we can always remove it from the list.
" | 114 "message": "Please <a>report it</a> as you usually would. If an advertiser a
buses his placement on the exception list we can always remove it from the list.
" |
106 }, | 115 }, |
107 "s35": { | 116 "s39": { |
108 "message": "How can I see what you are allowing?" | 117 "message": "How can I see what you are allowing?" |
109 }, | 118 }, |
110 "s36": { | 119 "s40": { |
111 "message": "The "Allow non-intrusive advertising" checkbox simply
adds one more filter subscription to your list. You can view the filters <a>here
</a>. Also, the special treatment of this filter subscription - which was added
for reasons of usability - can be disabled by going to "about:config"
and changing the <a>extensions.adblockplus.subscriptions_exceptionscheckbox</a>
preference to false. This will allow you to view the filters for this subscripti
on as usual." | 120 "message": "The \"Allow non-intrusive advertising\" checkbox simply adds one
more filter subscription to your list. You can view the filters <a>here</a>. Al
so, the special treatment of this filter subscription - which was added for reas
ons of usability - can be disabled by going to \"about:config\" and changing the
<a>extensions.adblockplus.subscriptions_exceptionscheckbox</a> preference to fa
lse. This will allow you to view the filters for this subscription as usual." |
112 }, | 121 }, |
113 "s37": { | 122 "s41": { |
114 "message": "Do you have questions or suggestions concerning this list? Feel
free to get in touch with the community <a>in our forum</a> or <a>contact us dir
ectly via email</a>." | 123 "message": "Do you have questions or suggestions concerning this list? Feel
free to get in touch with the community <a>in our forum</a> or <a>contact us dir
ectly via email</a>." |
115 }, | 124 }, |
116 "s38": { | 125 "s42": { |
117 "message": "How can I get my website whitelisted?" | 126 "message": "How can I get my website whitelisted?" |
118 }, | 127 }, |
119 "s39": { | 128 "s43": { |
120 "message": "The process of getting your ads whitelisted takes about 10 worki
ng days:" | 129 "message": "The process of getting your ads whitelisted takes about 10 worki
ng days:" |
121 }, | 130 }, |
122 "s40": { | 131 "s44": { |
123 "message": "If your website has ads that comply with the <a>Acceptable Ads c
riteria</a>, simply fill out <a>this form</a>." | 132 "message": "If your website has ads that comply with the <a>Acceptable Ads c
riteria</a>, simply fill out <a>this form</a>." |
124 }, | 133 }, |
125 "s41": { | 134 "s45": { |
126 "message": "Someone from <a>Eyeo</a>, the company behind Adblock Plus, will
contact you to determine the exact ads, and check whether they comply with our c
riteria." | 135 "message": "Someone from <a>Eyeo</a>, the company behind Adblock Plus, will
contact you to determine the exact ads, and check whether they comply with our c
riteria." |
127 }, | 136 }, |
128 "s42": { | 137 "s46": { |
129 "message": "After you have made any necessary changes, both sides sign an <a
>agreement</a>." | 138 "message": "After you have made any necessary changes, both sides sign an <a
>agreement</a>." |
130 }, | 139 }, |
131 "s43": { | 140 "s47": { |
132 "message": "We submit the whitelisting proposal <a>in the forum</a>. We set
a period of about a week for community discussion in order to determine if each
particular candidate complies with our criteria." | 141 "message": "We submit the whitelisting proposal <a>in the forum</a>. Subsque
ntly, the community has a period of approximately one week in order to declare c
oncerns if and when the candidate does not meet the requirements." |
133 }, | 142 }, |
134 "s44": { | 143 "s48": { |
135 "message": "If there are no valid concerns, we will add the ads to our white
list. The ads will then be shown to Adblock Plus users with default settings." | 144 "message": "If there are no valid concerns, we will add the ads to our white
list. The ads will then be shown to Adblock Plus users with default settings." |
136 }, | 145 }, |
137 "s45": { | 146 "s49": { |
138 "message": "Are you stupid? Nobody wants this!" | 147 "message": "Are you stupid? Nobody wants this!" |
139 }, | 148 }, |
140 "s46": { | 149 "s50": { |
141 "message": "The <a>results of our user survey</a> say something different. A
ccording to it, only 25 percent of Adblock Plus users are strictly against any a
dvertising. They will disable this feature and that's fine. The other users repl
ied that they would accept some kinds of advertising to help websites. Some user
s are even asking for a way to enable Adblock Plus on some websites only." | 150 "message": "The <a>results of our user survey</a> say something different. A
ccording to it, only 25 percent of Adblock Plus users are strictly against any a
dvertising. They will disable this feature and that's fine. The other users repl
ied that they would accept some kinds of advertising to help websites. Some user
s are even asking for a way to enable Adblock Plus on some websites only." |
142 } | 151 } |
143 } | 152 } |
OLD | NEW |