First attempt at creating a first-run page

_locales/en/messages.json

 {
   "add": {
     "description": "This is the label for the 'Add' buttons.", 
     "message": "Add"
   }, 
   "add_domain_button": {
     "message": "Add domain"
   }, 
   "add_filter_button": {
     "message": "Add filter"
@@ skipping 87 matching lines @@
     "message": "Failed, not a valid filters list"
   }, 
   "filters_subscription_lastDownload_invalidURL": {
     "message": "Failed, not a valid address"
   }, 
   "filters_viewList_label": {
     "message": "View list"
   }, 
   "firstRun_acceptableAdsExplanation": {
     "description": "This is the explanation of the acceptable ads feature", 
-    "message": "<strong>Adblock Plus automatically blocks annoying ads.</strong> Adblock Plus has also been configured to <a>allow some advertising</a> that is considered non-annoying. These ads have to follow <a>strict guidelines</a>, e.g. they cannot be animated and there has to be clear separation between content and ads. By allowing some carefully selected ads you support websites that rely on advertising but choose to do it in a non-intrusve way. You can <a>disable</a> this feature at any time."
+    "message": "<strong>Adblock Plus will always block annoying ads.</strong> Still, we want to encourage websites using plain and unobtrusive advertising. That's why we have established <a>strict guidelines</a> to identify acceptable ads, and allow these out of the box. You can always <a>disable</a> this if you want to block all ads."
+  }, 
+  "firstRun_changelog": {
+    "description": "Page subtitle, links to the changelog", 
+    "message": "See what's new"
   }, 
   "firstRun_feature_acceptableAds": {
     "description": "One of the bullet points in the features list", 
-    "message": "Support websites with acceptable ads (read below for more information)"

[Felix Dahlke, 2012/10/02 12:36:04]

"by allowing" instead of "with"?
"read more below" instead of "read below for more information"?

[Felix Dahlke, 2012/10/15 14:55:05]

Done.

+    "message": "Support websites with acceptable ads (more below)"
   }, 
   "firstRun_feature_betterSurfing": {
     "description": "One of the bullet points in the features list", 
-    "message": "Surf the web without annoying ads"

[Felix Dahlke, 2012/10/02 12:36:04]

"Enjoy" instead of "Surf"?

[Felix Dahlke, 2012/10/15 14:55:05]

Done.

-  }, 
-  "firstRun_feature_improvements": {
+    "message": "Enjoy the web without annoying ads"
+  }, 
+  "firstRun_feature_videoAds": {
     "description": "One of the bullet points in the features list", 
-    "message": "Many other improvements (<a>view changelog</a>)"

[Felix Dahlke, 2012/10/02 12:36:04]

As you suggested, maybe we can say "Constantly improved (view changelog)" or
something along those lines. It doesn't sound like a feature right now.

[Felix Dahlke, 2012/10/15 14:55:05]

Done.

+    "message": "Watch videos without commercial interruptions"
+  }, 
+  "firstRun_features_heading": {
+    "description": "Text above the features list", 
+    "message": "With Adblock Plus you can:"
   }, 
   "firstRun_share1": {
-    "description": "First line of text appearing above Facebook/Twitter buttons", 
-    "message": "Do you like blocking ads?"

[Felix Dahlke, 2012/10/02 12:36:04]

As I said yesterday, this is a very important line, we should put some thought
into it.

My ideas:

"Love the web without annoying ads?"
"Love Adblock Plus?"

[Felix Dahlke, 2012/10/15 14:55:05]

Done.

+    "description": "Text appearing above Facebook/Twitter buttons", 
+    "message": "Do you think Adblock Plus is worth sharing? Please do!"
   }, 
   "firstRun_share2": {
-    "description": "Second line of text appearing above Facebook/Twitter buttons", 
-    "message": "Please spread the word!"

[Felix Dahlke, 2012/10/02 12:36:04]

Likewise, this is important. Some more ideas by me:

"Spread the word!" (no please)
"Get in touch!"

[Felix Dahlke, 2012/10/15 14:55:05]

Done.

-  }, 
-  "firstRun_share3": {
     "description": "Alternative text to appear above Facebook/Twitter buttons", 
     "message": "Adblock Plus is free and open source. Please support us:"
   }, 
-  "firstRun_share3_donate": {
+  "firstRun_share2_donate": {
     "description": "'Donate' button text", 
     "message": "Donate"
   }, 
-  "firstRun_share3_or": {
+  "firstRun_share2_or": {
     "description": "'or' as in 'donate or spread the word'", 
     "message": "or"
   }, 
   "firstRun_title_install": {
     "description": "This is the page heading on first installation", 
-    "message": "Adblock Plus has been installed."

[Felix Dahlke, 2012/10/02 12:36:04]

This sounds a bit technical. How about something like this:

"Welcome to Adblock Plus!"
"Thanks for installing Adblock Plus!"

+    "message": "Adblock Plus has been installed"
   }, 
   "firstRun_title_update": {
     "description": "This is the page heading on update", 
-    "message": "Adblock Plus has been updated."
+    "message": "Adblock Plus has been updated"
   }, 
   "found_a_bug": {
     "message": "Found a bug? Want to translate Adblock Plus into your language? Please <a href='$url$'>file a request here</a>.", 
     "placeholders": {
       "url": {
         "content": "$1"
       }
     }
   }, 
   "general": {
@@ skipping 62 matching lines @@
     "message": "Subscription title:"
   }, 
   "update_now": {
     "message": "Update now"
   }, 
   "whitelisted_domains": {
     "description": "This is a tab heading.", 
     "message": "Whitelisted domains"
   }
 }