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pages/adblock-plus/what-are-acceptable-ads.md

Index: pages/adblock-plus/what-are-acceptable-ads.md
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 ## What are Acceptable Ads?
 
 Acceptable Ads are nonitrusive ads that:

[Philip Hill, 2017/01/13 09:47:12]

I think we should rather refrain from duplicating the description of what
exactly Acceptable Ads are to here. This seems a legally very critical topic, so
it might be better to have only one public description in once place (eg
acceptableads.com or whatever officially approves page on adblockplus.org). At
the very least, we need to triple-check this description with management and
legal.

[Lisa, 2017/02/08 16:52:22]

Done.

 
 - Are not annoying
 - Do not disrupt or distort page content
 - Are transparent about being an ad
 - Are effective without shouting
-- Are appropriate 
+- Are appropriate to the site you are on
 
-The Acceptable Ads criteria was developed in 2011 as a joint effort between Adblock Plus and its community of users. When you install Adblock Plus and Adblock Browser, all annoying ads are blocked by default.
+The Acceptable Ads criteria was developed in 2011 as a joint effort between Adblock Plus and its community of users. When you install Adblock Plus and Adblock Browser, all nonintrusive ads are displayed by default. You can, however, disable this feature at any time and hide all ads. To do this, refer to this [article]().
 
-To view the entire Acceptable Ads criteria, visit the [Acceptable Ads website](https://acceptableads.com/about/criteria).
+To view the entire Acceptable Ads criteria, visit the [Acceptable Ads website](https://acceptableads.com/about/criteria).