Index: pages/acceptable-ads.md |
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## {{ why-default[heading] Why is the Acceptable Ads feature enabled by default? }} {: #default } |
{{ default-reason[paragraph] We believe that Acceptable Ads are the sustainable middle ground between a user’s choice to use an ad blocker and the continued need to support free online content with advertisements. If the majority of Adblock Plus users have the Acceptable Ads feature enabled, advertisers will have a bigger incentive to produce better, less intrusive ad formats. }} |
### {{ hate-ads[section header] But I hate all ads! }} {: #optout } |
{{ can-disable[Text in "hate ads" secion] No problem, you can disable this feature at any time: }} |
-- {{ disable-chrome[Text in "hate ads" secion] **Chrome, Maxthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Uncheck **Allow some nonintrusive advertising**. }} |
-- {{ disable-firefox[Text in "hate ads" secion] **Firefox** - Click the Adblock Plus icon and select **Filter preferences**. Uncheck **Allow some nonintrusive advertising**. }} |
+- {{ disable-chrome[Text in "hate ads" secion] **Chrome, Firefox (ABP version 3), Maxthon, Opera, Safari** - Click the Adblock Plus icon and select **Options**. Uncheck **Allow some nonintrusive advertising**. }} |
+- {{ disable-firefox[Text in "hate ads" secion] **Firefox (ABP versions 1 and 2)** - Click the Adblock Plus icon and select **Filter preferences**. Uncheck **Allow some nonintrusive advertising**. }} |
- {{ disable-ie[Text in "hate ads" secion] **Internet Explorer** - Click the Adblock Plus icon and select **Settings**. Uncheck **Allow some nonintrusive advertising**. }} |
- {{ disable-android-browser[Text in "hate ads" secion] **Adblock Browser for Android** - Open Settings, tap **Ad blocking > Configure Acceptable Ads** and uncheck **Allow some nonintrusive advertising**. }} |
- {{ disable-ios-browser[Text in "hate ads" secion] **Adblock Browser for iOS** - Open Settings, tap **Adblock Plus > Acceptable Ads** and uncheck **Allow some nonintrusive ads**. }} |
- {{ disable-ios[Text in "hate ads" secion] **Adblock Plus for iOS** - Open Adblock Plus for iOS from the Home screen, tap the **Settings** icon > **Acceptable Ads** and uncheck **Allow some nonintrusive ads**. }} |
## {{ does-users-need[heading] Do Adblock Plus users really want Acceptable Ads? }} {: #who } |
{{ survey[paragraph] Yes! [Eighty-three percent (83%)](https://research.hubspot.com/reports/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers#LINK1) of Adblock Plus users don’t mind seeing Acceptable Ads because their browsing experience isn’t ruined by loud, annoying and irrelevant ads. }} |