pages/acceptable-ads.md - Issue 29741555: Fixes #2 - Update text on adblockplus.org/acceptable-ads

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Issue 29741555: Fixes #2 - Update text on adblockplus.org/acceptable-ads (Closed) Base URL: https://hg.adblockplus.org/web.adblockplus.org

Patch Set: Created April 3, 2018, 9:58 a.m.

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1 title=Allowing acceptable ads in Adblock Plus	1 title=Acceptable Ads

	2 page_title=Allowing Acceptable Ads in Adblock Plus

	3 description=Acceptable Ads are nonintrusive ad formats that are accepted by ad b locking users and allow content creators to monetize their content.

2	4

3 <head>	5 <head>

4 <meta content="{{meta-description[Description meta tag content inside head tag ] Adblock Plus introduces the Acceptable Ads initiative: Support websites that r ely on advertising but choose to do it in a non-intrusive way.}}" name="descript ion" />

5 <meta content="{{meta-description}}" property="og:description" />

6 <style type="text/css">	6 <style type="text/css">

7 .footnote-reference	7 .footnote-reference

8 {	8 {

9 vertical-align: super;	9 vertical-align: super;

10 font-size: 0.7em;	10 font-size: 0.7em;

11 }	11 }

12	12

13 h3,	13 h3,

14 h4	14 h4

15 {	15 {

(...skipping 12 matching lines...) Expand all Loading...
28 margin: 0px auto 30px auto;	28 margin: 0px auto 30px auto;

29 }	29 }

30	30

31 li	31 li

32 {	32 {

33 margin-bottom: 8px;	33 margin-bottom: 8px;

34 }	34 }

35 </style>	35 </style>

36 </head>	36 </head>

37	37

38 {{ page-under-review[Page under review notice] This page is under review as mana gement of the Acceptable Ads initiative has been transferred to the independent [Acceptable Ads Committee](https://acceptableads.org/). }}	38 ## {{ what-are-aa[Heading] What are Acceptable Ads? }} {: #what-are-acceptable-a ds }

39 {: .alert }

40	39

41 ## {{about[Section header] What is this about?}} {: #info }	40 {{ what-are-aa-1[Paragraph in "What are Acceptable Ads" section] Acceptable Ads are ads that aren’t intrusive or annoying. They are respectful, don’t interfere with content, and are clearly labeled with the word “advertisement” or its equiv alent. In order for an ad to be an "Acceptable Ad", it must adhere to [strict cr iteria](#general-criteria) that has been set forth by the [Acceptable Ads Commit tee](https://acceptableads.com/en/committee/). }}

42	41

43 {{about-abp[Paragraph in "about" section] Adblock Plus is a tool that lets users block [ads](https://easylist.to/2011/07/11/the-definition-of-advert-and-link-ex change-policy.html). Since ads fuel a lot of the content we enjoy for free onlin e, finding common ground seemed to make sense. We asked our users about this and they overwhelmingly agreed.}}	42 {{ what-are-aa-2[Paragraph in "What are Acceptable Ads" section] Ads that abide by the Acceptable Ads criteria are placed on a whitelist. The ads on the whiteli st are then shown to ad-blocking users who allow Acceptable Ads. }}

44	43

45 {{abp-history[Paragraph in "about" section] So starting in 2011, in consultation with [our users](/blog/adblock-plus-user-survey-results-part-0), we decided to propose a compromise. Because we share a vision with the majority of our users t hat not all ads are equally annoying, the Acceptable Ads initiative was created. It allows advertisers and publishers who have agreed to make ads that abide by user-generated criteria to be whitelisted. Users can support this less extreme v ersion of ad blocking by allowing the Acceptable Ads option to remain enabled. T o browse completely ad-free, users can [disable the option](#optout).}}	44 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads }

46	45

47 {{benefit[Text in "about" section] The Acceptable Ads initiative is beneficial b ecause it encourages the ad industry to pursue less intrusive ad formats, thus h aving a positive impact on the Internet as a whole. It also provides us with a [ viable source of revenue](/about#monetization), paid only by larger participants in the Acceptable Ads initiative, which we need in order to be able to administ er and maintain the program and continue development of a free product.}}	46 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }}

48	47

49 {{our-belive[Paragraph in "about" section] We believe that this initiative is a sustainable middle ground between the user's choice to use ad blockers and the c ontinued need to support free online content with advertisements. In general, an Acceptable Ad is a non-animated ad, clearly labeled as such, that does not inte rrupt reading flow. It is important to note that these criteria try to reflect t he ongoing discussions between our users, publishers, advertisers and us. As [pr eviously announced](https://adblockplus.org/blog/campdavid-nyc), in 2017 eyeo / Adblock Plus transferred management of the Acceptable Ads initiative to an indep endent group of people, the [Acceptable Ads Committee](https://acceptableads.org /).}}	48 ## {{ criteria[Heading] Acceptable Ads criteria }} {: #acceptable-ads-criteria }

50	49

51 {{fairness-rules[Text in "about" section] To ensure transparency and fairness, t he following rules have and will always apply to everyone without exceptions:}}	50 {{ criteria-intro[Paragraph in "Acceptable Ads criteria" section] Acceptable Ads have to comply with the following criteria: }}

52	51

53 * {{avoid-criteria[Fairness rule Bullet point in "about" section] Participants c annot pay to avoid the criteria. <strong>Every ad has to comply with the criteri a.</strong>}}	52 ### {{general-criteria[Criteria header in "Acceptable Ad" section] General crite ria}}

54 * {{transparency[Fairness rule Bullet point in "about" section] For transparency reasons, we add all Acceptable Ads to our forum to provide our community with t he opportunity to submit feedback. We greatly value feedback and read all commen ts.}}

55 * {{user-value[Fairness rule Bullet point in "about" section] Adblock Plus users are valuable to us and we listen to them. If, for valid reasons, any Acceptable Ads proposal is rejected by our community, the ad(s) will be removed from our w hitelist.}}

56

57 {{charging[Paragraph in "about" section] We are able to keep our open source pro duct free [by charging large entities a fee](/about#monetization) for whitelisti ng services. For the other roughly <fix>90</fix> percent of our partners, these services are offered free of charge.}}

58

59 {{manifesto[Paragraph in "about" section] Do you think this is a good idea? Show your support by signing our [Acceptable Ads Manifesto](https://acceptableads.or g/).}}

60

61 ## {{acceptable-ads[Section header] What is an Acceptable Ad?}} {: #criteria }

62

63 {{criteria[Text in "Acceptable Ad" section] Ads that shall be treated as Accepta ble Ads have to comply with the following criteria:}}

64

65 ### {{general-criteria[Criteria header in "Acceptable Ad" section] General crite ria}} {: #criteria-general }

66	53

67 #### {{placement[Text in "General criteria"] Placement}}	54 #### {{placement[Text in "General criteria"] Placement}}

68	55

69 {{placement-criteria[Paragraph in "General criteria"] Ads must not disrupt the u ser's natural reading flow. Such ads must be placed on top, side or below the Pr imary Content <a href="#primary-content" class="footnote-reference">1</a> .}}	56 {{placement-criteria[Paragraph in "General criteria"] Ads must not disrupt the u ser's natural reading flow. Such ads must be placed on top, side or below the Pr imary Content <a href="#primary-content" class="footnote-reference">1</a> .}}

70	57

71 ![{{acceptable-ads-placement-alt[Alternative text for acceptable ads criteria pl acement image (is being shown when the image is not accessible)] Acceptable ads criteria placement}}](/img/acceptable-ads-criteria-placement.png){: height=368px }	58 ![{{acceptable-ads-placement-alt[Alternative text for acceptable ads criteria pl acement image (is being shown when the image is not accessible)] Acceptable ads criteria placement}}](/img/acceptable-ads-criteria-placement.png){: height=368px }

72	59

73 #### {{distiction[Text in "General criteria"] Distinction}}	60 #### {{distiction[Text in "General criteria"] Distinction}}

74	61

75 {{distiction-criteria[Paragraph in "General criteria"] Ads should always be reco gnizable as ads, and distinguishable from all other content (e.g. are not hiding the label, are not misleading users into thinking an ad is part of the primary content). Ads should be clearly marked with the word "advertisement" or its equi valent.}}	62 {{distiction-criteria[Paragraph in "General criteria"] Ads should always be reco gnizable as ads, and distinguishable from all other content (e.g. are not hiding the label, are not misleading users into thinking an ad is part of the primary content). Ads should be clearly marked with the word "advertisement" or its equi valent.}}

76	63

77 ![{{acceptable-ads-label-alt[Alternative text for acceptable ads criteria label image (is being shown when the image is not accessible)] Acceptable ads criteria label}}](/img/acceptable-ads-criteria-label.png){: height=273px }	64 ![{{acceptable-ads-label-alt[Alternative text for acceptable ads criteria label image (is being shown when the image is not accessible)] Acceptable ads criteria label}}](/img/acceptable-ads-criteria-label.png){: height=273px }

78	65

79 #### {{size[Text in "General criteria"] Size}}	66 #### {{size[Text in "General criteria"] Size}}

80	67

81 {{size-criteria[Text in "General criteria"] Individual ad-size requirements depe nd on the placement of the ad:}}	68 {{size-criteria[Text in "General criteria"] Individual ad-size requirements depe nd on the placement of the ad:}}

82	69

83 * {{above-primary-content[Bullet point in "General criteria"] When placed above the primary content, the maximum height of an ad should be 200px.}}	70 * {{above-primary-content[Bullet point in "General criteria"] When placed above the Primary Content, the maximum height of an ad should be 200px.}}

84 * {{side-primary-content[Bullet point in "General criteria"] When placed on the side of the primary content, the maximum width of an ad should be 350px.}}	71 * {{side-primary-content[Bullet point in "General criteria"] When placed on the side of the Primary Content, the maximum width of an ad should be 350px.}}

85 * {{below-primary-content[Bullet point in "General criteria"] When placed below the primary content, the maximum height of an ad should be 400px.}}	72 * {{below-primary-content[Bullet point in "General criteria"] When placed below the Primary Content, the maximum height of an ad should be 400px.}}

86	73

87 {{sufficient-space[Paragraph in "General criteria"] Ads must always leave suffic ient space for the Primary Content on the common screen size of 1366x768 <a href ="#screen-desktop" class="footnote-reference">2</a> for desktop, 360x640 <a href ="#screen-mobile" class="footnote-reference">3</a> for mobile devices and 768x10 24 <a href="#screen-tablets" class="footnote-reference">4</a> for tablets.}}	74 {{sufficient-space[Paragraph in "General criteria"] Ads must always leave suffic ient space for the Primary Content on the common screen size of 1366x768 <a href ="#screen-desktop" class="footnote-reference">2</a> for desktop, 360x640 <a href ="#screen-mobile" class="footnote-reference">3</a> for mobile devices and 768x10 24 <a href="#screen-tablets" class="footnote-reference">4</a> for tablets.}}

88	75

89 {{total-ad-space[Paragraph in "General criteria"] All ads that are placed above the fold (the portion of the web page visible in the browser window when the pag e first loads under the common screen size), must not occupy in total more than 15 percent of the visible portion of the web page. If placed below the fold, ads must not occupy in total more than 25 percent of the visible portion of the web page.}}	76 {{total-ad-space[Paragraph in "General criteria"] All ads that are placed above the fold (the portion of the web page visible in the browser window when the pag e first loads under the common screen size), must not occupy in total more than 15 percent of the visible portion of the web page. If placed below the fold, ads must not occupy in total more than 25 percent of the visible portion of the web page.}}

90	77

91 ![{{acceptable-ads-percentage-alt[Alternative text for acceptable ads criteria p ercentage image (is being shown when the image is not accessible)] Acceptable ad s criteria percentage}}](/img/acceptable-ads-criteria-percentages.png){: height= 309px }	78 ![{{acceptable-ads-percentage-alt[Alternative text for acceptable ads criteria p ercentage image (is being shown when the image is not accessible)] Acceptable ad s criteria percentage}}](/img/acceptable-ads-criteria-percentages.png){: height= 309px }

92	79

93 ### {{specific-criteria[Criteria header in "Acceptable Ad" section] Specific cri teria}} {: #criteria-specific }	80 ### {{specific-criteria[Criteria header in "Acceptable Ad" section] Specific cri teria}}

	81

94 #### {{text-ads[Text in "Specific criteria"] Text ads}}	82 #### {{text-ads[Text in "Specific criteria"] Text ads}}

95 {{attention-grab["Text ads" description in "Specific criteria"] Text ads designe d with excessive use of colors and/or other elements to grab attention are not p ermitted.}}	83

	84 {{attention-grab["Text ads" description in "Specific criteria"] Text ads designe d with excessive use of colors and / or other elements to grab attention are not permitted.}}

96	85

97 #### {{image-ads[Subheadline in "Specific criteria"] Image ads}}	86 #### {{image-ads[Subheadline in "Specific criteria"] Image ads}}

	87

98 {{unobtrusive-image["Image ads" description in "Specific criteria"] Static image ads may qualify as acceptable, according to an evaluation of their unobtrusiven ess based on their integration on the webpage.}}	88 {{unobtrusive-image["Image ads" description in "Specific criteria"] Static image ads may qualify as acceptable, according to an evaluation of their unobtrusiven ess based on their integration on the webpage.}}

99	89

100 #### {{in-feed-ads[Subheadline in "Specific criteria"] In-feed ads}}	90 #### {{in-feed-ads[Subheadline in "Specific criteria"] In-feed ads}}

101 {{feed-list-ads["In-feed ads" description in "Specific criteria"] For ads in lis ts and feeds, the general criteria differ depending on:}}	91 {{feed-list-ads["In-feed ads" description in "Specific criteria"] For ads in lis ts and feeds, the general criteria differ depending on:}}

102	92

103 * {{placement-requirement[Bullet point in "Specific criteria"] Placement require ments}}<br/>{{entries-feeds[Text below bullet point in "Specific criteria"] Ads are permitted in between entries and feeds.}}	93 * {{placement-requirement[Bullet point in "Specific criteria"] Placement require ments}}<br/>{{entries-feeds[Text below bullet point in "Specific criteria"] Ads are permitted in between entries and feeds.}}

104 * {{size-requirement[Bullet point in "Specific criteria"] Size requirements}}<br />{{in-feed-ads-size[Text below bullet point in "Specific criteria"] In-feed ads are permitted to take up more space, as long as they are not substantially larg er than other elements in the list or feed.}}	94 * {{size-requirement[Bullet point in "Specific criteria"] Size requirements}}<br />{{in-feed-ads-size[Text below bullet point in "Specific criteria"] In-feed ads are permitted to take up more space, as long as they are not substantially larg er than other elements in the list or feed.}}

105	95

106 #### {{search-ads[Subheadline in "Specific criteria"] Search ads }}	96 #### {{search-ads[Subheadline in "Specific criteria"] Search ads }}

107 {{search-ads-info["Search ads" description in "Specific criteria"] For search ad s - ads displayed following a user-initiated search query - the criteria differ depending on:}}	97 {{search-ads-info["Search ads" description in "Specific criteria"] For search ad s - ads displayed following a user-initiated search query - the criteria differ depending on:}}

108	98

109 * {{size-requirement}}<br/>{{more-space[Text below bullet point in "Specific cri teria"] Search ads are permitted to be larger and take up additional screen spac e.}}	99 * {{size-requirement}}<br/>{{more-space[Text below bullet point in "Specific cri teria"] Search ads are permitted to be larger and take up additional screen spac e.}}

110	100

111 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }}	101 #### {{no-primary-content[Subheadline in "Specific criteria"] Ads on pages with no primary content }}

112 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any primary content ( e.g. error or parking pages), the criteria differ depending on:}}	102 {{only-text-ads["Ads on pages with no primary content" description in "Specific criteria"] Only text ads are allowed. For webpages without any Primary Content ( e.g. error or parking pages), the criteria differ depending on:}}

113	103

114 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}}	104 * {{placement-requirement}}<br/>{{no-placement-limit[Text below point in "Specif ic criteria"] No placement limitations.}}

115 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}}	105 * {{size-requirement}}<br/>{{no-size-limit[Text below bullet point in "Specific criteria"] No size limitations.}}

116	106

117 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable Ads formats? }}	107 #### {{other-acceptable-ads[Subheadline in "Specific criteria"] Other Acceptable Ads formats? }}

118 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you r ads displayed on alternative screens, or are you convinced that you have an in novative Acceptable Ads format which doesn't fit the ads outlined above? <a href ="mailto:acceptableads@adblockplus.org">Let us know!</a>}}	108 {{new-format["Other Acceptable Ads formats" text in "Specific criteria"] Are you r ads displayed on alternative screens, or are you convinced that you have an in novative Acceptable Ads format which doesn't fit the ads outlined above? <a href ="mailto:acceptableads@adblockplus.org">Let us know!</a>}}

119	109

120 <span class="footnote-reference">1</span> {{primary-content[footnote in "Other A cceptable Ads formats"] The 'Primary Content' is defined as (based on <a href="h ttps://developer.mozilla.org/en-US/docs/Web/HTML/Element/main">Mozilla's descrip tion</a> of the <main\> HTML element): The Primary Content consists of content t hat is directly related to, or expands upon the central topic of a document or t he central functionality of an application. This content should be unique to the document, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search fo rms (unless, of course, the document's main function is a search form).}}	110 <span class="footnote-reference">1</span> {{primary-content[footnote in "Other A cceptable Ads formats"] The 'Primary Content' is defined as (based on <a href="h ttps://developer.mozilla.org/en-US/docs/Web/HTML/Element/main">Mozilla's descrip tion</a> of the <main\> HTML element): The Primary Content consists of content t hat is directly related to, or expands upon the central topic of a document or t he central functionality of an application. This content should be unique to the document, excluding any content that is repeated across a set of documents such as sidebars, navigation links, copyright information, site logos, and search fo rms (unless, of course, the document's main function is a search form).}}

121 {: #primary-content }	111 {: #primary-content }

122	112

123 <span class="footnote-reference">2</span> {{screen-desktop[footnote in "Other Ac ceptable Ads formats"] The 'common screen size' for desktop is 1366x768, based o n data from <a href="http://gs.statcounter.com/#desktop-resolution-ww-monthly-20 1401-201412">StatCounter</a>.}}	113 <span class="footnote-reference">2</span> {{screen-desktop[footnote in "Other Ac ceptable Ads formats"] The 'common screen size' for desktop is 1366x768, based o n data from <a href="http://gs.statcounter.com/#desktop-resolution-ww-monthly-20 1401-201412">StatCounter</a>.}}

124 {: #screen-desktop }	114 {: #screen-desktop }

125	115

126 <span class="footnote-reference">3</span> {{screen-mobile[footnote in "Other Acc eptable Ads formats"] The 'common screen size' for mobile is 360x640, based on d ata from <a href="http://gs.statcounter.com/#mobile_resolution-ww-monthly-201401 -201412">StatCounter</a>.}}	116 <span class="footnote-reference">3</span> {{screen-mobile[footnote in "Other Acc eptable Ads formats"] The 'common screen size' for mobile is 360x640, based on d ata from <a href="http://gs.statcounter.com/#mobile_resolution-ww-monthly-201401 -201412">StatCounter</a>.}}

127 {: #screen-mobile }	117 {: #screen-mobile }

128	118

129 <span class="footnote-reference">4</span> {{screen-tablets[footnote in "Other Ac ceptable Ads formats"] The 'common screen size' for tablets is 768x1024, based o n data from <a href="http://gs.statcounter.com/#tablet-resolution-ww-monthly-201 401-201412">StatCounter</a>.}}	119 <span class="footnote-reference">4</span> {{screen-tablets[footnote in "Other Ac ceptable Ads formats"] The 'common screen size' for tablets is 768x1024, based o n data from <a href="http://gs.statcounter.com/#tablet-resolution-ww-monthly-201 401-201412">StatCounter</a>.}}

130 {: #screen-tablets }	120 {: #screen-tablets }

131	121

132 ## {{ about-no-third-party-heading[heading] What are Acceptable Ads without thir d-party tracking? }} {: #privacy-friendly-acceptable-ads }	122 ## {{ why-default[Heading] Why is the Acceptable Ads feature enabled by default? }} {: #default }

133	123

134 {{ acceptable-ads-no-third-party-about[paragraph] Acceptable Ads without third-p arty tracking are ads that comply with the [Acceptable Ads criteria](https://acc eptableads.com/en/about/criteria) and that do not allow third-party entities to track any of your browsing behavior. These are ads that comply with [Do Not Trac k](https://www.eff.org/dnt-policy), and/or ads which are served by the domain wh ich is wholly owned by the same company. }}	124 {{ default-reason[Text in "Why is this feature enabled by default?" section] We believe that Acceptable Ads are the sustainable middle ground between a user’s c hoice to use an ad blocker and the continued need to support free online content with advertisements. If the majority of Adblock Plus users have the Acceptable Ads feature enabled, advertisers will have a bigger incentive to produce better, less intrusive ad formats. }}

135

136 ## {{not-acceptable-ad[Section header] What is not considered an Acceptable Ad?} } {: #not-acceptable-ad }

137

138 {{unacceptable-ads[Text in "not Acceptable Ad" section] The following types of a ds are currently unacceptable <a class="footnote-reference" href="#exception">*< /a>, and cannot be considered for inclusion on the whitelist:}}

139

140 * {{load-new-ads[Bullet point in "not Acceptable Ad" section] Ads that visibly l oad new ads if the Primary Content does not change}}

141 * {{hover-effect-ads[Bullet point in "not Acceptable Ad" section] Ads with exces sive or non user-initiated hover effects}}

142 * {{animated-ads[Bullet point in "not Acceptable Ad" section] Animated ads}}

143 * {{autoplay-ads[Bullet point in "not Acceptable Ad" section] Autoplay-sound or video ads}}

144 * {{expanding-ads[Bullet point in "not Acceptable Ad" section] Expanding ads}}

145 * {{oversized-ads[Bullet point in "not Acceptable Ad" section] Generally oversiz ed image ads}}

146 * {{interstitial-ads[Bullet point in "not Acceptable Ad" section] Interstitial p age ads}}

147 * {{overlay-ads[Bullet point in "not Acceptable Ad" section] Overlay ads}}

148 * {{overlay-video-ads[Bullet point in "not Acceptable Ad" section] Overlay in-vi deo ads}}

149 * {{pop-ups[Bullet point in "not Acceptable Ad" section] Pop-ups}}

150 * {{pop-unders[Bullet point in "not Acceptable Ad" section] Pop-unders}}

151 * {{pre-video-ads[Bullet point in "not Acceptable Ad" section] Pre-roll video ad s}}

152 * {{rich-ads[Bullet point in "not Acceptable Ad" section] Rich media ads (e.g. F lash ads, Shockwave ads, etc.)}}

153

154 <span class="footnote-reference">*</span> {{exception[Footnote in "not Acceptabl e Ad" section] Except when the user intentionally interacts with the ad (e.g. cl icks on the ad to see a video ad playing).}}

155 {: #exception }

156

157 ## {{why-default[Section header] Why is this feature enabled by default?}} {: #d efault }

158 {{default-reason[Text in "Why is this feature enabled by default?" section] Unfo rtunately, this is the only way to accomplish the goals described above. If the majority of Adblock Plus users have this function activated, advertisers will ha ve the incentive to produce better ads.}}

159	125

160 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout }	126 ## {{hate-ads[Section header] But I hate all ads!}} {: #optout }

	127

161 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur e at any time:}}	128 {{can-disable[Text in "hate ads" secion] No problem, you can disable this featur e at any time:}}

162	129

163 {{disable-chrome[Text in "hate ads" secion] Chrome, Firefox (ABP version 3), M axthon, Opera, Safari - Click the Adblock Plus icon and select Options. Un check Allow some nonintrusive advertising (Firefox: Allow Acceptable Ads). } }	130 {{ disable-chrome-browsers[Paragraph in "But I hate all ads" section] Chrome, Firefox (ABP version 3), Maxthon, Opera, Safari }}

	131

	132 1. {{ disable-chrome-list-item-1[List Item in "But I hate all ads" section] Clic k the Adblock Plus icon in your browser’s toolbar. }}

	133 2. {{ disable-chrome-list-item-2[List Item in "But I hate all ads" section] Sele ct Options. }}

	134 3. {{ disable-chrome-list-item-3[List Item in "But I hate all ads" section] Unch eck Allow some nonintrusive advertising (Firefox: Allow Acceptable Ads). }}

164	135

165 {{disable-firefox[Text in "hate ads" secion] Firefox (ABP versions 1 and 2) - Click the Adblock Plus icon and select Filter preferences. Uncheck Allow some nonintrusive advertising. }}	136 {{disable-firefox[Text in "hate ads" secion] Firefox (ABP versions 1 and 2) - Click the Adblock Plus icon and select Filter preferences. Uncheck Allow some nonintrusive advertising. }}

166	137

167 {{disable-ie[Text in "hate ads" secion] <strong>Internet Explorer</strong> - Cli ck the Adblock Plus icon and select <strong>Settings</strong>. Uncheck <strong>A llow some nonintrusive advertising</strong>.}}	138 {{disable-ie[Text in "hate ads" secion] <strong>Internet Explorer</strong> - Cli ck the Adblock Plus icon and select <strong>Settings</strong>. Uncheck <strong>A llow some nonintrusive advertising</strong>.}}

168	139

169 {{disable-android-browser[Text in "hate ads" secion] <strong>Adblock Browser for Android</strong> - Open Settings, tap <strong>Ad blocking > Configure Acceptabl e Ads</strong> and uncheck <strong>Allow some nonintrusive advertising</strong>. }}	140 {{ disable-android-browser[Paragraph in "But I hate all ads" section] Adblock Browser for Android - Open Adblock Browser for Android, tap the menu icon > Settings > Ad blocking > Acceptable Ads and uncheck Allow some n onintrusive advertising. }}

170	141

171 {{disable-ios-browser[Text in "hate ads" secion] <strong>Adblock Browser for iOS </strong> - Open Settings, tap <strong>Adblock Plus > Acceptable Ads</strong> an d uncheck <strong>Allow some nonintrusive ads</strong>.}}	142 {{ disable-ios-browser[Paragraph in "But I hate all ads" section] Adblock Brow ser for iOS - Open Adblock Browser for iOS, tap the menu icon > Settings > Ad blocking > Exceptions and check Hide all ads. }}

172	143

173 {{disable-ios[Text in "hate ads" secion] <strong>Adblock Plus for iOS</strong> - Open Adblock Plus for iOS from the Home screen, tap the <strong>Settings</stron g> icon > <strong>Acceptable Ads</strong> and uncheck <strong>Allow some nonintr usive ads</strong>.}}	144 {{ disable-ios[Paragraph in "But I hate all ads" section] Adblock Plus for iOS - Open Adblock Plus for iOS, tap the Tools icon > Acceptable Ads and uncheck Allow some nonintrusive ads. }}

174	145

175 ## {{all-unblocked[Section header] Will all "acceptable" ads be unblocked?}} {: #which }	146 {{ disable-samsung[Paragraph in "But I hate all ads" section] Adblock Plus for Samsung Internet - Open Adblock Plus for Samsung Internet and uncheck Allow some nonintrusive advertising. }}

176 {{agreement-ads[Text in "which acceptable ads are unblocked" section] No. Unfort unately, it isn't technically possible to recognize ads that meet our Acceptable Ads criteria automatically. We have <a href="/acceptable-ads-agreements">agreem ents</a> with some websites and advertisers which stipulate that only advertisin g matching our criteria will be displayed when Adblock Plus users visit these pa rticular sites. These ads will be unblocked (i.e. added to the Acceptable Ads ex ception list which is enabled per default).}}

177 {{everyone-must-comply[Text in "which acceptable ads are unblocked" section] No applicant will be favored or treated differently, and no one can buy their way o nto the whitelist. <strong>Everyone must comply</strong> with the criteria and e veryone goes through the same process before the ads qualify as "acceptable".}}

178	147

179 ## {{false-positives[Section header] What if an ad is allowed, but doesn't meet the requirements?}} {: #false-positives }	148 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who }

180 {{false-positives-report[Text in "doesn't meet requirement" secion] Please <a hr ef="/getting_started#false-negatives">report it</a>. If an advertiser abuses its placement on the exception list, we can always remove it from the list.}}

181	149

182 ## {{what-allowed[Section header] How can I see what you are allowing?}} {: #lis t }	150 {{ do-users-want-aa-1[Paragraph in "Do Adblock Plus users really want Acceptable Ads" section] Yes! [Eighty three percent (83%)](https://research.hubspot.com/r eports/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers#LINK 1) of Adblock Plus users don’t mind seeing Acceptable Ads because their browsing experience isn’t ruined by loud, annoying and irrelevant ads. }}

183 {{acceptable-ads-filter[Text in "what you is allowed" section] The <strong>Allow nonintrusive advertising</strong> checkbox simply adds one more filter subscrip tion to your list. You can view the filters <a href="https://easylist-downloads. adblockplus.org/exceptionrules.txt">here</a>. Also, the special treatment of thi s filter subscription - which was added for reasons of usability - can be disabl ed by going to "about:config" and changing the <a href="/preferences#subscriptio ns_exceptionscheckbox">extensions.adblockplus.subscriptions_exceptionscheckbox</ a> preference to false. This will allow you to view the filters for this subscri ption as usual.}}

184	151

185 {{acceptable-ads-contacts[Text in "what you is allowed" section] Do you have que stions or suggestions concerning this list? Feel free to get in touch with the c ommunity <a href="/forum">in our forum</a> or contact us directly <a href="mailt o:acceptableads@adblockplus.org">via email</a>.}}	152 ## {{ are-all-annoying-ads-blocked[Heading] Are all annoying ads blocked? }} {: #are-all-annoying-ads-blocked }

186	153

187 ## {{how-be-whitelisted[Section header] How can I get my website whitelisted?}} {: #application }	154 {{ are-all-annoying-ads-blocked-1[Paragraph in "Are all annoying ads blocked" se ction] No. It isn't technically possible to automatically recognize ads that don ’t meet the Acceptable Ads criteria. We have [agreements](/acceptable-ads-agreem ents) with some websites and advertisers which stipulate that only advertisement s matching the Acceptable Ads criteria will be displayed when Adblock Plus users visit these particular sites. }}

	155

	156 {{ are-all-annoying-ads-blocked-2[Paragraph in "Are all annoying ads blocked" se ction] Anyone who wants their ads on the Acceptable Ads whitelist must comply with the Acceptable Ads criteria. There is no favoritism, no one can buy their way onto the whitelist, and all applicants go through the same process before t heir ads can qualify as "acceptable". }}

	157

	158 ## {{ can-i-view-whitelist[Heading] Can I view the Acceptable Ads whitelist? }} {: #can-I-view-the-acceptable-ads-whitelist }

	159

	160 {{ can-i-view-whitelist-1[Paragraph in "Can I view the Acceptable Ads whitelist" section] Absolutely. You can view the list [here](https://easylist-downloads.ad blockplus.org/exceptionrules.txt). }}

	161

	162 ## {{ how-to-report[Heading] How do I report an ad that doesn’t meet the criteri a? }} {: #how-do-I-report-an-ad-that-doesnt-meet-the-criteria }

	163

	164 {{ how-to-report-intro[Paragraph in "How do I report an ad that doesn’t meet the criteria" section] Send a message to support@adblockplus.org with the following information: }}

	165

	166 - {{ how-to-report-list-item-1[List item in "How do I report an ad that doesn’t meet the criteria" section] URL of the page where the ad appears }}

	167 - {{ how-to-report-list-item-2[List item in "How do I report an ad that doesn’t meet the criteria" section] Screenshot of the entire page, including the ad OR a detailed description of where the ad is located on the page }}

	168 - {{ how-to-report-list-item-3[List item in "How do I report an ad that doesn’t meet the criteria" section] If known, indicate whether a login or VPN is necessa ry to reproduce issue }}

	169

	170 ## {{ how-to-whitelist[Heading] How can I get ads on my website whitelisted? }} {: #how-can-I-get-ads-on-my-website-whitelisted }

	171

188 {{process-of-whitelisting[Text in "how to be whitelisted" section] The process o f getting your ads whitelisted takes about 10 working days once the ads adhere t o the Acceptable Ads criteria:}}	172 {{process-of-whitelisting[Text in "how to be whitelisted" section] The process o f getting your ads whitelisted takes about 10 working days once the ads adhere t o the Acceptable Ads criteria:}}

189	173

190 1. {{comply-with-criteria[Whitelisting step in "how to be whitelisted" section] If your website has ads that comply with the <a href="#criteria">Acceptable Ads criteria</a>, simply fill out <a href="https://acceptableads.com/get-whitelisted /">this form</a>.}}	174 1. {{comply-with-criteria[Whitelisting step in "how to be whitelisted" section] If your website has ads that comply with the <a href="#criteria">Acceptable Ads criteria</a>, simply fill out <a href="https://acceptableads.com/get-whitelisted /">this form</a>.}}

191 * {{eyeo-contacts-back[Whitelisting step in "how to be whitelisted" section] Som eone from <a href="https://www.eyeo.com/">Eyeo</a>, the company behind Adblock P lus, will contact you to determine the exact ads, and check whether they comply with our criteria.}}	175 * {{eyeo-contacts-back[Whitelisting step in "how to be whitelisted" section] Som eone from eyeo, the company behind Adblock Plus, will contact you to determine t he exact ads, and check whether they comply with our criteria.}}

192 * {{sign-agreement[Whitelisting step in "how to be whitelisted" section] After y ou have made any necessary changes, both sides sign an <a href="/acceptable-ads- agreements">agreement</a>.}}	176 * {{sign-agreement[Whitelisting step in "how to be whitelisted" section] After y ou have made any necessary changes, both sides sign an agreement.}}

193 * {{whitelist-proposal-submission[Whitelisting step in "how to be whitelisted" s ection] We submit the whitelisting proposal <a href="/forum/viewforum.php?f=12"> in the forum</a> and the ads are whitelisted at the same time. The topic will st ay open in order for the community to declare concerns if or when the candidate does not meet the requirements.}}	177 * {{whitelist-proposal-submission[Whitelisting step in "how to be whitelisted" s ection] We submit the whitelisting proposal in the forum and the ads are whiteli sted at the same time. The topic will stay open in order for the community to de clare concerns if or when the candidate does not meet the requirements.}}

194

195 ## {{does-users-need[Section header] Do Adblock Plus users really want this feat ure?}} {: #who }

196 {{survey[Text in "who want acceptable ads" section] The <a href="/blog/adblock-p lus-user-survey-results-part-3">results of our user survey</a> say yes. Accordin g to the survey, only 25 percent of Adblock Plus users are strictly against all advertising. They can disable the feature and browse completely ad-free. The oth er 75 percent replied that they would accept some advertising to help support we bsites.}}

197	178

198 ## {{revenue[Section header] Is there payment involved?}} {: #revenue }	179 ## {{revenue[Section header] Is there payment involved?}} {: #revenue }

199 {{main-revenue[Text in "Is there payment involved?" section] We receive some don ations from our users, but our main source of revenue comes as part of the Accep table Ads initiative. Larger entities (as defined below) pay a licensing fee for the whitelisting services requested and provided to them (around 90 percent of the licences are granted for free). It should be noted that the Acceptable Ads c riteria must be met independent of the consideration for payments. If the criter ia are not met, whitelisting is impossible.}}

200	180

201 {{who-pays[Text in "Is there payment involved?" section] Regarding fees, only la rge entities (those with more than 10 million additional ad impressions per mont h due to participation in the Acceptable Ads initiative) have to pay. For these entities, our licensing fee normally represents 30 percent of the additional rev enue created by whitelisting its acceptable ads.}}	181 {{ revenue-more-details[Paragraph in "Is there payment involved" section] Click [here](/about#monetization) for a detailed overview of our financials. }}

202	182

203 {{more-details[Text in "Is there payment involved?" section] For more details se e <a href="/about#monetization">here</a>.}}

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